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Jul | 2024
Safaricom Shareholders Approve KES 26.04 Billion Final Dividend at 16th Annual General Meeting
On July 25, 2024, Safaricom PLC announced a final dividend of KES 0.65 per share, totaling KES 26.04 billion, bringing the annual payout to KES 48.08 billion. This follows a KES 0.55 per share interim dividend paid in March. Safaricom’s financial resilience is highlighted by earnings exceeding USD 1 billion before tax and interest. The dividend will be payable by August 31, 2024.
Read moreJul | 2024
M-PESA Foundation Medical Camp in Kabete Impacts Over 2,900 People
On July 29, 2024, M-PESA Foundation, Zuri Health, and Lion SightFirst Eye Hospital held a medical camp at Kabete National Polytechnic, benefiting over 2,900 residents. This event, part of the Nairobi Ghetto Run, was the final in a series of four camps, providing eye care, cancer screening, and general consultations to over 15,000 people. Since April 2024, the initiative has reached over 24,000 people.
Read moreJul | 2024
Safaricom Offers Financial Literacy And Media Training To Team Kenya Ahead Of The 2024 Olympic Games
On July 13, 2024, Safaricom provided financial and media training to over 40 Kenyan athletes in Eldoret, ahead of the 2024 Paris Olympics. The training focused on budgeting, saving, investing, and media skills. Safaricom CEO Peter Ndegwa highlighted the importance of comprehensive support for athletes. Faith Kipyegon, world record holder, was featured as the brand ambassador for the “Sisi Wote Ni Mabingwa” campaign.
Read moreJun | 2024
Safaricom Hosts Fun Run In Karura Forest To Promote And Raise More Funds For Lewa Safari Marathon
On June 16, 2024, Safaricom PLC and Tusk hosted a Fun Run in Karura Forest to support the Lewa Safari Marathon, scheduled for June 29 in Isiolo County. The event featured 5km, 10km, and 21km runs with over 200 participants. Safaricom has pledged KES 25 million for the marathon’s 25th anniversary and will match staff contributions. The marathon, raising over KES 850 million in 25 years, supports wildlife conservation and community development.
Read moreJun | 2024
Safaricom Inks Deal With The National Olympic Committee Of Kenya (NOC-K) And Visa For 2024 Paris Olympics
On June 8, 2024, Safaricom secured a KES 30 million partnership with the National Olympic Committee of Kenya (NOC-K) to become Team Kenya’s exclusive tech and payments partner for the Paris 2024 Olympics. The deal covers travel insurance, airtime, and financial literacy for athletes. In partnership with Visa, Safaricom will also offer four Kenyans a trip to Paris. To enter, customers need to transact KES 1,500 or more using the M-PESA GlobalPay Virtual Visa Card.
Read moreJun | 2024
Safaricom Launches ‘Shine Kenya Shinda Mamilii Kama Bingwa Promotion’ To Celebrate Customers And Support Community Projects
On June 7, 2024, Safaricom launched the 'Shine Kenya Shinda Mamilii Kama Bingwa Promotion,' offering weekly KES 1 million prizes for 30 winners and a grand prize of KES 5 million. Running for eight weeks, the promotion includes KES 250,000 and an extra KES 1 million for community projects chosen by the grand prize winner. Customers can enter by transacting on M-PESA or purchasing Shine Kenya Bundles.
Read moreMay | 2024
M-PESA Foundation Invests KES 77 Million Towards Medical Camps In 12 Counties
On May 12, 2024, M-PESA Foundation announced a KES 77 million commitment for medical camps in 12 counties. Partnering with Zuri Health and Lions SightFirst Eye Hospital, the initiative aims to boost healthcare accessibility. The latest camp in Mathare served over 5,000 residents, offering health services and mama packs. This follows a previous phase benefiting 30,000 people.
Read moreMay | 2024
Nine Early-Stage Startups Selected To Benefit From The Spark Accelerator Program
On May 28, 2024, Safaricom, M-PESA Africa, and Sumitomo Corporation announced nine startups selected for the Spark Accelerator Program, managed by iHub. This initiative focuses on Embedded Finance, SME Productivity Tools, and Content. Startups like Chumz, Faidi HR, and HealthX Africa will receive mentorship and market access. The program aims to drive societal and economic growth through technology.
Read moreMay | 2024
Safaricom Earnings Hit KES140 Billion, Becoming The First Company In The Region To Hit Past The Billion-Dollar Mark
On May 9, 2024, Safaricom PLC reported record earnings before interest and tax (EBIT) of KES 139.9 billion for the year ending March 31, 2024, making it the first regional company to exceed a billion-dollar EBIT. Revenue grew 13.4% to KES 335.3 billion, with M-PESA contributing 42.4%. Net income rose 13.7% to KES 84.74 billion. Safaricom also donated KES 30 million to flood relief through M-PESA Foundation.
Read moreMay | 2024
M-PESA Foundation Sets Aside KES 30 Million To Support 3,000 Families Affected By Floods
On May 2, 2024, M-PESA Foundation and the Kenya Red Cross announced a KES 30 million aid initiative for 3,000 flood-affected families in Nairobi, Tana River, and Kisumu. The support includes food hampers, shelter tents, mosquito nets, blankets, and soap, with mobile clinics set up in Nairobi to address health needs.
Read moreApr | 2024
M-PESA Foundation’s Health Initiatives Impact Over 29,500 Patients Through Technology Platforms
On April 10, 2024, M-PESA Foundation announced its health initiatives have reached over 29,500 patients. The Daktari Smart program, with Gertrude’s Children’s Hospital, served 9,500 patients in several counties since late 2021. Additionally, medical camps enrolled 20,000 individuals on Zuri Health’s platform for virtual consultations, showcasing a commitment to tech-driven healthcare access.
Read moreApr | 2024
M-Pesa Foundation Launches Uzazi Salama In Kilifi County
On April 27, 2024, M-PESA Foundation, Amref Health Africa, and Kilifi County Government launched the KES 225 million Uzazi Salama programme. This three-year initiative aims to improve reproductive and maternal health for 500,000 people in Kilifi. It includes infrastructure development and health worker training, starting with a KES 10 million maternity unit at Junju Dispensary.
Read moreApr | 2024
Safaricom Foundation Announces KES 210 Million Investment In Community Programmes Countrywide As It Launches Ndoto Zetu Phase 6
On April 19, 2024, Safaricom Foundation announced a KES 210 million investment in health, education, and economic empowerment. This includes KES 100 million for Ndoto Zetu Phase 6, enhancing community-driven projects. Since 2019, Ndoto Zetu has invested KES 271 million in over 1,400 projects, impacting 1.9 million people. Applications are open until May 18, 2024.
Read moreMar | 2024
M-pesa Foundation Breaks Ground On KES 68 Million Learning Infrastructure At Chepsaita Secondary School
On March 13, 2024, M-PESA Foundation launched a KES 68 million education project at Chepsaita Secondary School, Uasin Gishu. The project will build labs, a library, a girls' dormitory, and furnish an admin block. This initiative, part of the Citizens of the Future program, aims to impact over three million learners in three years.
Read moreMar | 2024
M-PESA Foundation Holds Free Medical Camp In Kirinyaga County
On March 17, 2024, the M-PESA Foundation, Zuri Health, and Lion SightFirst Eye Hospital hosted a medical camp at Thiba North Grounds, Mwea. Over 3,000 residents benefited from consultations, screenings, and health checks. The camp also distributed 50 mama packs and provided 30 free NHIF memberships. This was the Foundation’s 12th medical camp.
Read moreMar | 2024
M-PESA Global Announces KES.20 Million Sponsorship For M-sport Ford Driver Adrien Fourmaux
On March 27, 2024, M-PESA Global announced a KES 20 million sponsorship for French rally driver Adrien Fourmaux at the 2024 WRC Safari Rally. The deal includes M-PESA branding on Fourmaux's Ford Puma Hybrid Rally1 and racing overalls. The sponsorship supports young talent and promotes M-PESA’s international money transfer service, with a fan tour at the M-Sport station in Naivasha.
Read moreFeb | 2010
Safaricom Sponsors The 20th Edition Of SOYA To The Tune Of KES. 2M
On February 28, 2024, Safaricom announced a KES 2 million sponsorship for the 2023 Sports Personality of the Year Awards (SOYA), celebrating its 20th anniversary. The gala, on March 1 at Kenyatta International Convention Centre, will honor top athletes like Eliud Kipchoge and Faith Kipyegon. Safaricom has invested over KES 300 million in SOYA since it began.
Read moreFeb | 2024
Safaricom sponsors the 2024 Magical Kenya Open to a tune of KES. 6.2 million
On February 20, 2024, Safaricom announced a KES 6.2 million sponsorship for the 2024 Magical Kenya Open as the official technology partner. The support includes internet connectivity via a Cell on Wheels (COW) and scoring devices. The tournament, from February 22-25, features The Golf for Disabled (G4D), showcasing Safaricom's commitment to sports and community impact.
Read moreFeb | 2024
Safaricom PLC hosts second Investor Day to showcase progress on strategic priorities
On February 22, 2024, Safaricom PLC hosted its second Investor Day in Addis Ababa. The event, themed "Scaling Operations for Ethiopia’s Digital Future," was attended by 150 analysts and regulators. Highlights included Safaricom Ethiopia's 2,200 base stations and 3 million M-PESA users. CEO Peter Ndegwa and Chairman Adil Khawaja emphasized growth and digital innovation.
Read moreFeb | 2024
Safaricom's M-PESA commits KES 34.8 million in sponsorship for the 2024 Magical Kenya Ladies Open at Vipingo
On February 8, 2024, Safaricom’s M-PESA pledged KES 34.8 million to support the 2024 Magical Kenya Ladies Open at Vipingo Ridge. This marks the fourth consecutive year of support. The sponsorship covers junior clinics, costs for four female golfers, media infrastructure, and high-speed internet, enhancing sports and youth development in Kenya.
Read moreJan | 2024
Safaricom Rewards Loyal Customers in The ‘Skiza 100 Days 100 Winners’ Campaign
On January 30, 2024, Safaricom revealed winners of the SKIZA 100 Days 100 Winners promotion, which ran from November 3, 2023, to January 31, 2024. Three winners received KES 500,000 each, nine got KES 100,000 each, and many received 100 MB data bundles. The campaign, involving SKIZA tune downloads and trivia, aimed to reward customer loyalty and support content creators.
Read moreJan | 2024
Safaricom Recognized As A Top Employer In Africa For The Third Year Running
On January 18, 2024, Safaricom was named a Top Employer 2024 in Kenya and Africa by the Top Employers Institute, following its ranking as the 3rd best employer in Africa by Forbes. This recognition highlights Safaricom’s strong HR practices, including People Strategy and Employee Wellbeing. Certified for three years running, Safaricom is praised for its innovative employee benefits and flexible work arrangements.
Read moreDec | 2023
Safaricom Partners With Minet To Hold A Mental Health Forum In Nairobi County
On December 5, 2023, Safaricom and Minet hosted the “Unlocking Minds, Transforming Futures” mental health forum, focusing on workplace mental health sustainability. Key stakeholders discussed the impact of mental health initiatives on employees. Safaricom’s Paul Kasimu highlighted the company's commitment to employee wellbeing, while Minet’s Lydia Macharia emphasized the link between a supportive workforce and organizational success.
Read moreDec | 2023
Safaricom Unveils ‘Sambaza Furaha’ Christmas Campaign to spread love and give back to communities
On December 6, 2023, Safaricom launched the ‘Sambaza Furaha’ Christmas campaign, featuring food hampers, hospital care pack donations, visits to children’s homes, and street family lunch drives. Customers can enjoy special offers, gamified experiences, and redeem Bonga Points for prizes. Discounts on local travel, food, and services are also available. The campaign kicked off with a community lunch drive in Kasarani.
Read moreDec | 2023
Safaricom injects KES. 6 million to support the 11th edition of the East African Safari Classic Rally
On December 4, 2023, Safaricom contributed KES 6 million via the M-PESA Super App for the 11th East African Safari Classic Rally, starting December 9 in Vipingo. The rally, covering 4000 km across 11 counties and ending in Diani on December 18, features 63 drivers from 27 countries. Safaricom offers a 20% cashback for M-PESA App users.
Read moreDec | 2023
Safaricom Unveils Campaign to Grow Home Internet Uptake
On December 2, 2023, Safaricom launched the 'Feels Good to be Home' campaign to boost home internet adoption. The campaign features fixed internet solutions, SecureNet, and revamped Family Share plans with 8GB, 17GB, and 27GB options, plus free WhatsApp and sharing. Router prices are reduced to KES 2,999 for 4G and KES 9,999 for 5G. Plans are available via the MySafaricom App, *400#, or Safaricom Shops.
Read moreNov | 2023
Over 3,000 Meru Residents Benefit From M-PESA Foundation Medical Camp
On November 26, 2023, the M-PESA Foundation, Zuri Health, and Lion Sight First Eye Hospital hosted a medical camp at Mitunguu Primary School, Meru, benefiting over 3,000 residents. Services included eye care, screenings, and general consultations. Mama Packs were distributed at Kanyakine Sub-County Hospital, with free follow-up consultations via SMS and WhatsApp. This is the 9th camp in a series aiming to reach 60,000 Kenyans.
Read moreNov | 2023
Safaricom announces KES. 1.6 million sponsorship for Ol’Bolossat Half Marathon and Ghetto Run- Nairobi Edition
On November 24, 2023, Safaricom pledged KES 1.6 million to sponsor the Ol’Bolossat Half Marathon and the Ghetto Run – Nairobi Edition on November 26. The Ol’Bolossat Half Marathon, aimed at conserving Lake Ol'Bolossat, receives KES 1 million in support, while the Ghetto Run, promoting community engagement and fitness, gets KES 600,000.
Read moreNov | 2023
Safaricom officially flags off Rift Valley Regional finals with a series of Community Engagement Activities
On November 7, 2023, Safaricom began the Rift Valley Chapa Dimba regional finals with community activities, including free Digital and Financial Literacy training for Boda Boda riders and small business operators, in partnership with Britam Insurance. A forum on November 10 will discuss the Safaricom Foundation’s 2023-2026 strategy. The finals will be held on November 11-12 at ASK Nakuru Showground.
Read moreNov | 2023
Safaricom, M-PESA Africa and Sumitomo Corporation to launch an Accelerator Program for Startups
Safaricom, M-PESA Africa, and Sumitomo Corporation announced the Spark Accelerator to support early-stage startups. The program will provide mentorship, funding, and market access to foster growth. CEO Peter Ndegwa, Sitoyo Lopokoiyit of M-PESA Africa, and Sumitomo’s Katsuya Kashiki emphasized empowering founders and driving innovation. Launching this financial year, it aims to boost startup success.
Read moreOct | 2023
Safaricom announces KES 1 million sponsorship for the Nairobi International Jazz Festival to be headlined by Jonathan Butler
Safaricom announced a KES 1 million sponsorship for the Nairobi International Jazz Festival, featuring South African jazz legend Jonathan Butler. Named “Jazz for Cancer,” the event at Bomas of Kenya will support cancer initiatives through the Twatukuza Trust. It includes local acts like Hornspere and Jacob Asiyo. Tickets are KES 5,000 in advance and KES 6,500 at the gate.
Read moreOct | 2023
Safaricom Unveils new Youth Platform
Safaricom launched Safaricom Hook, a platform for Kenyan youth aged 10-24. It offers tech skills through Safaricom’s Digital Talent Programme, career support from partners like Meta and Brighter Monday, and cultural engagement in sports, content creation, and fashion. Features include smartphone access, custom data bundles, and loyalty rewards, available via the app or *555#.
Read moreOct | 2023
Microsoft and M-PESA Africa partner to develop digital skills for MSMEs
On October 4, 2023, Microsoft partnered with M-PESA Africa to boost digital skills for Micro, Small, and Medium Enterprises (MSMEs) across Africa. Using the Microsoft Community and Training Platform, the initiative will roll out in Kenya, Lesotho, Mozambique, the DRC, and Tanzania. The goal is to digitally enable 10 million SMEs, supporting growth and financial inclusion.
Read moreSep | 2023
Over 700 Farmers Graduate From Safaricom Foundation’s Wezesha Agri Programme
On September 14, 2023, over 700 farmers in Kajiado County graduated from the Safaricom Foundation’s KES 23 million Wezesha Agri Programme. The 18-month initiative, in partnership with Kajiado County, focuses on climate-smart agriculture and entrepreneurial skills. It has benefited over 1,000 farmers and supports 1,000 women and youth at a demonstration farm.
Read moreJul | 2023
Machakos Clinical Officer Wins KES 1 Million in Safaricom's Gomoka na Go Promotion
On July 28, 2023, Eric Musyoki Musembi from Machakos won the KES 1 million grand prize in Safaricom’s Gomoka na Go Monthly Promotion. Launched in June, the promotion offers data bundles, instant M-PESA cash prizes, and a monthly grand prize. Over 186,000 customers won more than KES 12 million in the first month. The promotion runs until September 18, 2023.
Read moreJul | 2023
M-PESA Foundation Invests KES 27 Million in Makueni Maternal and Child Health Unit
On July 17, 2023, the M-PESA Foundation and Makueni County government launched a KES 31.8 million Maternal and Child Health Unit at Tawa sub-County Hospital. This project will benefit over 15,000 residents by improving local health services. The Foundation also supports maternal health projects across counties and recently held a medical camp in Machakos.
Read moreJul | 2023
Safaricom, TerraPay Launch M-PESA Transfers to Bangladesh and Pakistan
On July 18, 2023, Safaricom and TerraPay (Mobex Kenya) launched a service allowing 32 million M-PESA users to send money to over 200 million people in Bangladesh and Pakistan. Accessible via the M-PESA Super App or *334#, the service enhances M-PESA’s global reach, joining over 35 partners in the M-PESA Global network.
Read moreJul | 2023
Safaricom Chapa Dimba Season Four Kicks Off
The fourth edition of Safaricom Chapa Dimba kicks off on July 8 in the Western region with 441 teams, up from 180. Defending champions Blue Saints and Bishop Njenga Girls will compete. Safaricom has committed KES 400 million, doubling prize money to KES 20 million, with scholarships and international training for top players.
Read moreJul | 2023
Safaricom, EABL, and Vivo Launch Online Shopping and Shell Loyalty on M-PESA App as Users Double to 3 Million
On July 6, 2023, Safaricom partnered with EABL and Vivo Energy Kenya to launch THE-BAR and SHELL CLUB on the M-PESA Super App. THE-BAR offers alcohol delivery, while SHELL CLUB rewards customers for M-PESA payments. These services boost convenience on the app, which now serves over 3 million users.
Read moreJun | 2023
Making a Difference With the 2023 Lewa Safari Marathon
The Safaricom-powered Lewa Safari Marathon took place on June 24th at Lewa Conservancy. With over 1,200 participants, including six-time champion Frida Lodepa, the race offered 42km, 21km, and 10km races, along with a children's 5km category. Considered one of the world's most breathtaking and challenging marathons, the Lewa Safari Marathon raises funds for wildlife and heritage conservation. Since 2000, it has raised over $8 million.
Jun | 2023
‘Gomoka na Go Monthly’ Offers Over 30M in Customer Rewards
Safaricom launched the 'Gomoka na Go Monthly' promotion, offering customers a chance to win cash prizes and data bundles on a daily and monthly basis. The promotion is a mix of revamped monthly plans that provide more data for less, supporting customers during challenging economic times. With a total prize pool of over KES 30 million, customers can enjoy affordable data packages, enriched minute plans and the opportunity to win substantial rewards. The promo runs from June 19 to September 18, 2023.
Read moreJun | 2023
Safaricom Awards Faith Kipyegon KES 2 Million for Breaking Two World Records
Safaricom awarded Faith Kipyegon KES 2 million for her outstanding double world record-breaking performance. Within one week, the two-time Olympic champion set new world records in the 1500m and 5000m events at the Florence Diamond League and Paris Diamond League, respectively. Additionally, Safaricom displayed Kipyegon's image on the KICC building to celebrate her achievement. Safaricom has shown a strong commitment to nurturing athletic talent in the country and using sports to unite communities.
Jun | 2023
Safaricom's M-PESA Commits KES 25 Million to WRC Safari Rally
Safaricom's M-PESA has pledged KES 25 million to the 2023 WRC Safari Rally, showcasing its ongoing commitment to nurturing sporting talent in Kenya. The Kenyan FIA Rally Stars Programme will benefit three drivers, namely Hamza Anwar, McRae Kimathi, and Jeremiah Wahome, participating in the WRC3 category. The rally's global appeal is evident with renowned international drivers like Kalle Rovanpera in attendance. In line with their sustainability efforts, Safaricom and the rally stars will also engage in a tree-planting initiative.
May | 2023
Safaricom Supports 2023 Rhino Charge with KES 15 Million
Safaricom’s KES 15 million sponsorship for the 2023 Rhino Charge competition went to support the activities of the Rhino Ark Kenya Charitable Trust. The funds will contribute to environmental conservation initiatives, aimed at preserving our ecosystems, biodiversity, and livelihoods. This is part of Safaricom’s continuing effort to collaboratively find long-term, sustainable solutions to the conservation issues faced by mountain forest ecosystems and other regions of important biodiversity.
May | 2023
Safaricom Commits Kes 9.2 Million to Support Kip Keino Classics
Safaricom sponsored the fourth edition of the Kip Keino Classics Continental Tour with KES 9.2 million. The sponsorship included providing a media centre and streaming services with KES 2.2 million worth of cash incentives for record-breaking athletes. The event, which is part of the World Athletics Continental Tour, brings together over 200 international athletes.
May | 2023
Safaricom Partners with Lake Region Economic Bloc for Digital Transformation
Safaricom partnered with the Lake Region Economic Bloc (LREB) to accelerate digital transformation in 14 counties. Through the myCounty app, Safaricom will implement initiatives such as digitizing counties, bridging the digital divide, providing connectivity, revenue and healthcare management, public Wi-Fi, and cybersecurity. The collaboration aims to unlock the economic potential of the region by offering a range of ICT, financial services, and infrastructure products.
Apr | 2023
Safaricom Youth Orchestra 9th Graduation Ceremony
Safaricom marked the ninth graduation ceremony of the Safaricom Youth Orchestra, celebrating the transformative power of music. Sixteen graduates received certificates in orchestral music, emphasizing the role of music in uplifting spirits, particularly after the COVID-19 pandemic. The Safaricom Youth Orchestra, formed in 2014, provides quality, orchestral musical instruction to Kenyan school-aged children from diverse backgrounds and aims to transform the lives of young talented musicians.
Apr | 2023
Safaricom Launches Makueni myCounty App
Safaricom launched myCounty, a platform that digitizes all county services. The app provides a single convenient point to access, manage, and pay for services through a smartphone app, web portal or short code. Makueni County is the first to county integrate the app, offering citizen engagement tools, and services for agriculture, health, utilities, and SME programs. for the public. The platform’s “Sema Na Governor” feature empowers residents to engage with their governor or report issues.
Apr | 2023
Pledge to Grow 5 Million Trees With the Kenya Forest Service
Safaricom and Kenya Forest Services have signed a collaboration framework to plant 5 million trees by 2025. The framework focuses on reforestation, protection, and conservation of 5,000 hectares to increase national forest cover. This partnership aligns with Safaricom's goal of becoming carbon neutral by 2050 and will have a positive impact on local communities. Once the trees mature, the initiative will offset up to 26% of Safaricom's carbon emissions.
Mar | 2023
Digitising Nairobi City County With MyNairobi App
Safaricom and Nairobi City County have partnered to digitize county services through the development of the "My Nairobi App." The app, website, and short code will provide citizens with digital services and engagement opportunities. Safaricom will support the county with backend integration, payment gateway development, and data solutions. The partnership aims to enhance service delivery and improve efficiency in revenue collection and operations.
Mar | 2023
KES 11 Million Sponsorship for the 2023 Magical Kenya Open
Safaricom announced an KES 11 million sponsorship for the Magical Kenya Open golf tournament, in line with its ongoing goal to uplift lives through sports sponsorship. As the tournament’s official technology partner, Safaricom will also provide a fully equipped media centre, internet connectivity, and communication support. Safaricom also pledged an additional KES 1.2 million to support six participating Kenyan players, showcasing their commitment to nurturing local talent.
Mar | 2023
DIAR Recognises Safaricom as the Most Inclusive Listed Company in Kenya
Safaricom received the award for “Most Inclusive Listed Company in Kenya” during the 2023 Diversity and Inclusion Awards and Recognition (DIAR). The award, warmly received, recognizes Safaricom's commitment to diversity, equity, and inclusion, as the company achieves a 40% representation of women in senior leadership. Safaricom's Chief Human Resources Officer, Paul Kasimu, was also recognized in the C-Suite Executives Category.
Feb | 2023
Inaugural Investor Day Forum
Safaricom held its first-ever investor day, themed "Driving Purpose-Led Growth”, to engage with stakeholders on its progress towards becoming a purpose-led technology company by 2025. The event brought together over 100 investors, analysts, and regulatory bodies, both in-person and online. Safaricom executives presented their vision and strategic opportunities, focusing on sustainable business, financial services, big data, technology, and enterprise business.
Jan | 2023
Honouring and celebrating Eliud Kipchoge
Safaricom has unveiled Eliud Kipchoge’s murals at Rupa’s mall in Eldoret, Uasin Gishu County. The artistic impressions are in honour and celebration by the telco for Kipchoge’s achievement as one of the greatest marathoners of all time. During the unveiling of Kipchoge’s murals, Safaricom PLC also announced KES 1 million donation to the Eliud Kipchoge Foundation. In addition, Safaricom will also support Eliud with 5,000 tree seedlings as part of his tree growing initiative in Kaptagat forest.
Jan | 2023
Safaricom injects KES 27 million in support of Jawabu Rehabilitation Centre, Eldoret
More than 130 children living with disabilities at Eldoret’s Jawabu Rehabilitation Centre in Uasin Gishu have benefitted from facilities constructed by Safaricom and M-PESA Foundations in support of their education and well-being. The M-PESA Foundation constructed and equipped a physiotherapy room and a dining hall while Safaricom Foundation built and furnished a 144-bed capacity dormitory.
Jan | 2023
Magical Kenya Ladies Open sponsorship
Safaricom’s mobile money service, M-PESA, announced a KSh. 26.8 million sponsorship for the third edition of the Magical Kenya Ladies Golf Open. The Magical Kenya Ladies Open remains the only event of its kind and the highest ranked professional ladies’ tournament across the continent providing a unique opportunity for the development of upcoming female golfers in the region.
Dec | 2022
Safaricom Kicks-Off YouTube Shorts Challenge
Safaricom in partnership with YouTube, has kicked-off the #ShorterIsBetter YouTube Shorts Challenge which will see up to 3 million customers awarded data and cash prizes worth KES 60 million when they purchase a YouTube data bundle or upload YouTube Shorts videos. The 60-day promotion, which is open to all Safaricom Prepay and PostPay customers, will run from 25th November 2022 to 23rd January 2023.
Nov | 2022
Kenyan farmers say digital technologies key to productivity and sustainability, but urgent government support needed
Farmers urgently need government support to increase their use of digital tools, in light of increasing environmental and economic pressures facing Europe and Africa’s farming industry. These are the results of a new independent ‘Farmers and Digitalisation’ survey, conducted by Savanta ComRes and commissioned by Vodafone Group.
Oct | 2022
Safaricom Announces Commercial Launch of 5G Services
We became the first service provider in Kenya to announce 5G trials in March last year, and this development now empowers customers in 5G-ready areas to enjoy fast and reliable internet connectivity for their homes and businesses.
Oct | 2022
Safaricom Telecommunications Ethiopia Officially Launched
The Ethiopian government launched Digital Ethiopia 2025 to help the country realise its digital potential and leverage technology to build a more prosperous society. As part of that process, Safaricom Ethiopia was granted a nationwide full-service Unified Telecommunications Service Licence and is the first company in the country to launch a competitive mobile service to Ethio Telecom, which is state-owned.
Sep | 2022
Safaricom, NCBA and KCB Restructure Fuliza With Free Daily Fee
Safaricom, NCBA and KCB Bank Kenya have today announced a restructuring of the popular Fuliza overdraft facility in a move that will see customers transacting on Fuliza access the overdraft facility at a free daily maintenance fee for the first three days for transactions of KSh. 1,000 and below. The move benefits more than 80% of M-PESA customers who seek to complete their payment transactions with Fuliza credit.
Sep | 2022
Safaricom, NCPWD Link Persons with Disabilities with Job Opportunities Through Online Portal
Safaricom partnered with the National Council of Persons with Disabilities (NCPWD) to connect persons with disabilities with job opportunities through an online portal. The portal, powered by IT service provider Fuzu, is a first in Africa and seeks to help employers easily identify and recruit Persons with Disabilities into their firms.
Aug | 2022
Safaricom unveils ‘Tuinuane’ Brand Campaign
Safaricom unveiled a new brand campaign dubbed “Tuinuane” that is aimed at encouraging Kenyans to uplift one another. In the spirit of “Tuinuane”, Safaricom intends to empower communities, give students easy and simple access to learning materials, and unveil innovative products and services that give customers value for money.
Jul | 2022
Technology Sector Partners Launch Digital Talent Program
Technology sector players have launched a Digital Talent Program that is aimed at developing digital skills in the market by taking a sustainable approach to create a healthy digital talent pipeline. In its first year, the program, which is a partnership between organisations drawn from academia, training partners, tech-hubs, Government as well as industry players, targets to upskill 1,000 participants based on the digital skills currently in high demand.
Jul | 2022
Safaricom Foundation Allocates KES 100 Million For ‘Ndoto Zetu’ Initiative
Safaricom Foundation has set aside KES 100 million for its Ndoto Zetu initiative which calls on Kenyans to partner with the Foundation to have their community dreams and aspirations brought to life. Safaricom CEO Peter Ndegwa made the announcement at Salvation Army Joytown Secondary School in Thika, Kiambu County, where the foundation donated 10 laptops and 8 projectors worth over KES 1.5 million shillings.
June | 2022
Safaricom sponsors Sol generation’s D.O.P.E campus tour to the tune of kes 1.5 million
Safaricom has announced a KES 1.5 million sponsorship towards the D.O.P.E Campus Tour that has been organised by leading record label turned creative arts company, Sol Generation. The 7-leg tour, which is delivered in partnership with Trace East Africa and powered by ABSA, seeks to reach youth in over 15 campuses across the country.
June | 2022
Safaricom and VISA launch M-PESA GlobalPay VISA Virtual Card
Safaricom and VISA, the global leader in digital payments, today introduced the first M-PESA GlobalPay VISA Virtual card. The launch of the new M-PESA Visa virtual card opens global shopping for Kenyan consumers, allowing secure cashless payments at merchant locations in over 200 countries through VISA’s global network.
May | 2022
Safaricom confirms commercial launch in Ethiopia
In readiness for the commercial launch, Safaricom Ethiopia has recruited a team of over 300 staff, of which 50% is local talent, with plans of reaching 1,000 in the next financial year. The business also has onboarded distributors, secured four retail shop locations and set up the first outsourced call centre in Addis Ababa.
Apr | 2022
Telkom, Safaricom and Airtel integrate mobile money services
Kenya’s mobile network operators: Telkom, Safaricom, and Airtel have today announced the interoperability of their mobile money service platforms, allowing Kenyans to make mobile money payments to a Lipa Na M-PESA Buy Goods Till, from any of the three networks. The service will exclusively be applicable to Lipa Na M-PESA Buy Goods and excludes PayBills.
Apr | 2022
LinkedIn ranks Safaricom as top company in Kenya
The 2022 LinkedIn Top Companies list in Kenya is the first annual ranking of the 25 best workplaces for talent to grow their careers. It utilizes research around what it means to build a great career and is matched to unique LinkedIn data on elements of career progression in a company.
Mar | 2022
Safaricom crosses 30 million monthly active M-PESA customers
The milestone comes a few days after M-PESA marked its 15th year since its launch on 6th March 2007. Kenya remains M-PESA’s most active market accounting for more than 30 million of the service’s 51 million customers across Kenya, Tanzania, the Democratic Republic of Congo, Mozambique, Lesotho, Ghana and Egypt.
Mar | 2022
Safaricom's diversity and inclusion initiatives recognized at zero project awards
Safaricom was recognized for its diversity and inclusion programmes including efforts to grow its percentage of employees who are people with disabilities, create accessible offices and retail outlets, and provide accessible products and services.
Feb | 2022
Safaricom partners with NITA and sightsavers to offer internships for people with disabilities
Safaricom has partnered with the National Industrial Training Authority (NITA), Sightsavers and Cisco to equip people with disabilities with digital skills through training and internship opportunities. The partnership will see the first cohort of 34 interns from the Bridge IT Academy join Safaricom for a 6-month internship program following their completion of a 9-month digital skills training at NITA, which was facilitated by experts from Cisco.
Jan | 2022
Inaugural Safaricom Golf Tour launch
Safaricom (NSE: SCOM) has rolled out a national golf series dubbed the Safaricom Golf Tour with an aim to tap, nurture and grow talent among young golfers across the country. The 14-leg amateur series will culminate with the grand finale at Vipingo Ridge Golf Resort in August where winners from each event will converge to determine the overall champions.
Sept | 2021
Safaricom Named Global Compact Lead Company
Safaricom has been announced as a Global Compact LEAD participant for its ongoing commitment to the United Nations Global Compact and its Ten Principles for responsible business.
The telco, which is the only African company on the list, was identified as being among the most highly engaged participants of the world’s largest corporate sustainability initiative.
Sept | 2021
Safaricom Telecommunications Ethiopia PLC gears up for commercial launch
Safaricom Telecommunications Ethiopia PLC (Safaricom Ethiopia) has today announced a countrywide staff recruitment drive and introduced its leadership team as it affirmed its commitment to investing in Ethiopia’s digital future ahead of its commercial launch.
May | 2021
Safaricom feted for outstanding contribution to the mobile industry
Safaricom has today been presented with the “Outstanding Contribution to the Mobile Industry Award” by the GSM Association (GSMA). The Award recognizes exceptional achievement in the mobile industry by an individual or organization that shape the global mobile sector.
Apr | 2021
Safaricom youth orchestra marks its 7th graduation ceremony
During the ceremony, 18 graduates were awarded certificates in orchestral music after learning to play various instruments ranging from the flute to the alto sax, trumpet and violin.
Based on this year’s theme, Play it Forward, students were encouraged to go out into the world and make a difference through acts of kindness such as volunteering their skills or mentoring others who are pursuing the same musical path.
Mar | 2021
Safaricom receives award for the top taxpayer in the country by the kenya revenue authority
Safaricom has been awarded the 2020 top taxpayer in the country under the Large Taxpayers category by the Kenya Revenue Authority (KRA), a ceremony that took place at the Michael Joseph Centre, Nairobi.
KRA, the agency responsible for the efficient assessment and collection of revenue (taxes) on behalf of the Government, honoured Safaricom for “outstanding contribution to the development of our economy through diligent payment of taxes.”
Mar | 2021
Safaricom switches on 5g across kenya
As part of its trial, the company plans to expand the number of such 5G sites to more than 150 across nine towns over the next 12 months. The primary objective during the trial period will be to establish if customers can enjoy speeds of up to 700 Megabits per second, with plans to offer than 1,000 Mbps speeds in coming months.
Feb | 2021
Safaricom’s network ranked best for data, calls
Safaricom has been ranked by umlaut as having the best network for data and calls across the country, for the fourth year in a row. This follows “Drive Tests” carried out by umlaut across different locations assessing the different mobile networks for call and data performance.
Jul | 2020
Michael Joseph Appointed As Chairman
After several years of being an integral part of the Safaricom journey, Michael Joseph is appointed Chairman after Nicholas Nganga retires.
Jul | 2020
4G Phone For KSHS 20 A Day Introduced.
Safaricom boosts internet penetration with access to affordable 4G smartphones #LipaMdogoMdogo
Jun | 2020
Did You Know?
Safaricom launched a Lipa Na M-PESA for Business app in this year to empower business owners with real-time tracking of their business performance.
Jun | 2020
Lipa Na M-PESA For Business App Launched
Lipa Na M-PESA for Business app launched to empower business owners with real-time tracking of their business performance.
Jun | 2020
E-Newspapers Brings News To Phones
Safaricom introduces digital newspapers, bringing news to Kenyans everywhere including areas of remote access and commuters.
Apr | 2020
Bonga For Good Launched
The Bonga For Good Initiative launched in response to the Covid-19 pandemic. More than 1 billion Bonga points redeemed by customers to pay for essential goods and services.
Apr | 2020
Safaricom And Vodacom Team Up For M-PESA
Safaricom and Vodacom gain full control of the M-PESA brand from Vodafone through a joint venture to accelerate M-PESA’s growth in Africa.
Mar | 2020
6.5 Billion Goes Towards Pandemic Response
Waiver of M-PESA fees under KES 1000, the 719 Covid-19 call center, numerous donations to the community, government and health workers included in our pandemic response of 6.5 Billion.
Feb | 2020
ZURI Joins Whatsapp
Safaricom introduces Zuri, its artificial intelligence (AI) Chatbot assistant to WhatsApp. Zuri used innovation and technology to create a new way to speak to our customers.
Jan | 2019
Year 2019
No Human Is Limited
Jan | 2019
We Launch World’s First Overdraft Mobile Facility
Safaricom launches the world’s first mobile overdraft facility in Kenya
Jan | 2019
Ndoto Zetu Launched
Launch of Ndoto Zetu, an initiative that aims at positively transforming lives of communities across Kenya.
Mar | 2019
Did You Know?
Online shopping became more accessible for hundreds of thousands of Kenyans as Safaricom partnered up with AliExpress to enable M-PESA payments for online shoppers.
Mar | 2019
SIMPLE, TRANSPARENT AND HONEST
We unveil our renewed commitment to our customers to be Simple, Transparent and Honest.
Mar | 2019
Crossing The 30 Million Milestone
Safaricom celebrates 30 million customers across the country. This incredible feat was testament to our journey in Transforming Lives for Kenyans everywhere
Jun | 2019
Voice And Video Calls Activated On 4G
Safaricom launches voice and video calls over its 4G network, popularly known as Voice over LTE (VoLTE) and Video over LTE (ViLTE).
Jun | 2019
We Become 4TH Member Of Unstereotype Alliance
Safaricom inducted as the 4th member of the highest governing body of the Unstereotype Alliance chaired by Phumzile Mlambo – Ngcuka, the UN Women Executive Director.
Jun | 2019
Reverse Call Introduced
Reverse call feature announced, allowing callers to transfer call costs to the responder and helping Kenyans stay connected no matter their balance.
Oct | 2019
Peter Ndegwa Announced As CEO
Board announces Peter Ndegwa as new CEO as of April 2020, beginning a new chapter in our journey as Safaricom.
Oct | 2019
M-PESA Rebranded In Support Of Eliud Kipchoge
Safaricom rebrands M-PESA, offers free Youtube bundle to support Eliud Kipchoge’s 1:59 challenge.
Feb | 2018
Platinum Proposition Launched
Platinum proposition launched to millions across Kenya, creating more ways for customers to customize their data plans.
Apr | 2018
Did You Know?
In this year, Safaricom, PayPal and TransferTo announce collaboration on new service that allows movement of funds between M-PESA and PayPal accounts, boosting international eCommerce.
May | 2018
Twaweza Live Experience Launched
Safaricom Twaweza Live’ experience launched to positively impact customers and transform lives in the communities around the country.
May | 2018
Roadmap To Success
Safaricom Foundation launches three-year strategic roadmap, which commits to focus on health, education and economic empowerment.
May | 2018
We Hit Kshs. 1 Trillion Milestone
Safaricom pulls off a historic feat, becoming Kenya’s first listed company to hit the Sh1 trillion mark in market capitalization at Nairobi Securities Exchange.
Oct | 2018
President Opens M-PESA Foundation
M-PESA Foundation Academy officially opened by the President.
Nov | 2018
Customer Costs Cut By 50%
M-PESA Global launched allowing anyone in the world to send money to any M-PESA customer in Kenya in a first of its kind money transfer capability.
Dec | 2018
Say Hello To ZURI
Safaricom introduces Zuri, an artificial intelligence (AI) Chatbot assistant on two platforms including Telegram.
Mar | 2017
Farming Goes Futuristic
Connected Farmer, a mobile and web-based service that will help agricultural processing businesses in production planning by opening a communication line with farmers is launched
Mar | 2017
FLEX Brings Flexibility
FLEX Brings Flexibility
Mar | 2017
Customer Costs Cut By 50%
Safaricom cuts lipa na M-PESA tariffs by half, announces M-PESA app
Jun | 2017
Introduction Of Eco-Friendly Bags
Launch of eco-friendly carry bags to replace the plastic bags that the company uses in its retail shops.
Jun | 2017
4G+ Is Launched
4G+ launched allowing customers to browse at double the 4G speeds
Jun | 2017
Chapa Dimba Launched
Chapa Dimba Na Safaricom is launched
Nov | 2017
MASOKO Journey Begins
Safaricom embarks on e-commerce journey with Masoko
Dec | 2017
1 Million 4G Users
Kenya hits one million 4G customers milestone
Jan | 2016
Safaricom Home Launches In 140,000 Homes
As we drove digitisation for our consumers and enterprise customers, we have laid more than 9,000 kilometers of fibre and connected more than 140,000 homes in 2016
Jan | 2016
Did You Know?
Safaricom announced the addition of Bill Manager, enhancing bill payment abilities on M-Pesa by enabling customers to manage and pay bills via M-PESA all in a single transaction.
May | 2016
Empowering Our Artists
Safaricom pays artists Kshs. 152 million in Skiza tunes royalties
May | 2016
BLAZE Comes To Life
Safaricom launches BLAZE, a platform that seeks to empower youth using the power of mobile.
May | 2016
MYSAFARICOM App Launched
MySafaricom App launched, centralizing Safaricom and MPESA functions for millions of users.
Jul | 2016
Data Management Made Simple
Safaricom Guarantee, My Data Manager and My Subscriptions launched
Aug | 2016
M-PESA API Is Launched
M-PESA API is launched, enabling thousands of businesses to integrate their business systems with M-PESA.
Nov | 2016
Top African Mobile Operator
Safaricom named the ‘African Mobile Operator of the Year’ in the annual CommsMEA Awards for 2016.
Jan | 2015
Webcare Is Launched
Webcare is launched allowing customers to manage their account online.
Mar | 2015
KCB M-PESA Is Launched
KCB M-PESA is launched, allowing users to save, get loans and more right from their phones.
Apr | 2015
M-PESA Foundation Empowers Disadvantaged Students
M-PESA Foundation Academy launched in support of talented but disadvantaged students.
Apr | 2015
M-PESA Comes Home
M-PESA shifts it’s platform to Kenya in April 2015, increasing both speed of transaction and stability.
Sep | 2015
M-PESA’s ‘HAKIKISHA’ Feature Launched
M-PESA’s ‘hakikisha’ feature is launched, enabling users to confirm recipients of money transfers.
Nov | 2015
M-PESA Enables Capabilities In Rwanda
M-PESA customers to send and receive money from Rwanda, allowing users to make transactions away from home and opening up e-commerce opportunities in Eastern Africa.
Dec | 2015
M-TIBA Is Launched
Safaricom partners with PharmAccess Foundation and CarePay to launch M-TIBA to deliver a mobile ‘health wallet’ directly to recipients, allowing for effective tracking and monitoring of use of funds.
Jan | 2014
Africa Investor Index Series Company Of The Year Award
Safaricom awarded the Africa Investor (Ai) Index Series Awards Company of the year award due to the value of shares as measured by the average daily value traded in US dollars.
Feb | 2014
Book On Impact Of Mobile Money Launched
The first book that documents the profound impact that Safaricom’s mobile money transfer services M-PESA has had on the lives of users in Kenya is launched.
Jun | 2014
Lock Savings Account Launched
Safaricom and CBA introduce a fixed deposit feature on M-Shwari dubbed “Lock Savings Account.
Jul | 2014
Shop For Top Spenders Launched
Safaricom opens the first retail shop that will serve its top spenders on both corporate and individual mobile accounts.
Jul | 2014
Launch Of Biashara Smart
Safaricom Business and KCB enable SMEs to scale up their growth while nurturing enterprise health through various methods.
Jul | 2014
Safaricom brings together jazz artists from around the world with the International Jazz Festival Launch.
Safaricom launches their revamped corporate website that would be accessible to the visually impaired.
Jul | 2014
Safaricom Brings Jazz Home
Safaricom brings together jazz artists from around the world with the International Jazz Festival Launch.
Dec | 2014
First 4G Network In Kenya
Safaricom becomes the first 4G network providing broadband internet connectivity on mobile devices.
Jan | 2013
Internet Users Grow By 300%
Number of internet users grow by 300%, opening up new opportunities for data-based tools and e-commerce.
Mar | 2013
100 Million Donated To Starehe Girls
The M-PESA Foundation invests Kshs.100 million for the construction of equipment for the Starehe Girls Centre.
Jun | 2013
Online Businesses Partner With M-PESA
Lipa Na M-PESA is launched, allowing cashless payments and laying foundation for
e-commerce in the country.
Jun | 2013
Safaricom Athletics Series Launched
Safaricom Athletics Series is launched with mixed portfolio of events which include 8 Athletics Kenya sponsored competitive races and 6 community-based events.
Aug | 2013
Mau Eburu Fencing Project Kicks Off
The 50-kilometer Mau Eburu fencing project kicks off with M-PESA Foundation committing KES 155 million towards the project.
Sep | 2013
We Are One Initiative Raises KSHS.100 Million
Safaricom contributes Kshs. 30 million out of the Kshs. 100 million raised under the We Are One initiative for Westgate victims.
Sep | 2013
Africa Investor Index Series Company Of The Year Award
Safaricom awarded the Africa Investor (Ai) Index Series Awards Company of the year award due to the value of shares as measured by the average daily value traded in US dollars.
Nov | 2012
CBA partners with Safaricom to launch M-SHWARI
CBA, Kenya's largest privately owned bank, and leading Integrated communications provider, Safaricom Limited have today announced the launch a revolutionary mobile banking service that will now make it possible for millions of Kenyans to save, earn interest and borrow money using their mobile phones.
July | 2011
Safaricom slashes internet prices by 150%
Safaricom subscribers can enjoy more affordable internet services following a major price reduction as the country's leading telecommunications company passes on the benefits of an improved business and regulatory environment to its customers.
The reduction has been effected by increasing the data volume for every bundle by up to 150 per cent for the same value. For example a subscriber who pays KSh999 for 600 MB of data will now get 1500 MB, indicating a more than double increase in data volumes.
May | 2010
Profits Go Past 20 Billion Mark
Safaricom profit hits the Kshs 20.9 billion mark, growing in success day by day.
Aug | 2010
Sakata Ball Launched
Safaricom launches Sakata Ball, a Ksh. 55 million national football tournament in a bid to deepen our connection with our growing youth segment.
Oct | 2010
Safaricom Sponsors Rugby Sevens
Safaricom signs a 3-year deal with Kenya Rugby Union to become the title sponsors of Safaricom Sevens.
Jan | 2009
5 and 10bob Scratchcards Launched
Safaricom continued with its underlying mission to make communication more affordable to all Kenyans by launching the Kshs 5 and Kshs. 10 scratchcards, the lowest in the market.
Oct | 2009
Wimax Launched
Safaricom also invested in other data platforms like Wimax, presenting a robust, peerless infrastructure that has heralded a data revolution.
Dec | 2009
Broadband Brought To Kenya
We continued our commitment to world class technology demonstrated by our investment in the country’s pioneer undersea cable venture TEAMS (The East African Marine Systems) and in Seacom as a major buyer of capacity. It brought real broadband to as many homes, offices and institutions as possible.
Mar | 2008
10 Millionth Subscriber
The magic 10 million subscriber joined Kenya’s strongest network early on in the year
May | 2008
750,000 Individual Subscribers Invest In Our IPO
Safaricom IPO, East and Central Africa’s largest, which attracted Kshs. 199 billion in investment and spread the ownership of Safaricom to over 750,000 individual subscribers.
May | 2008
3G Services Launched
3G services were launched and made available to all Safaricom customers, bringing Safaricom customers across the country ever closer to the world.
May | 2007
Blackberry Services Launched
Kenya joined the rest of the world on Blackberry as Safaricom launched Blackberry services in partnership with Alcatel-Lucent and Research In Motion.
Mar | 2007
M-PESA Is Launched
M-PESA, the world’s first Mobile Money service was launched, which took off with Kenyans like wildfire.
Oct | 2007
3G Brought To Kenya By Safaricom
Safaricom rallied towards bringing innovation and technology infrastructure to Kenya as we purchased Kenya’s first ever 3G license, launching a slew of investments in data infrastructure.
Feb | 2006
Safaricom Headquarters Opened
The year began with a move to Safaricom’s new, custom-designed, corporate headquarters on Waiyaki Way, Nairobi.
Jan | 2005
Did You Know?
In this year, Safaricom was the winner of Total Eco Challenge Awards - Corporate for planting the most trees (an estimated 1M trees).
Feb | 2005
Sambaza And Flashback Functions Make Debut
Sambaza and the immensely popular Flashback (call me back) service were made available.
Sep | 2005
3 Million Subscribers Reached
Safaricom quickly became the people’s choice as we powered to the 3 million subscriber mark, driven by people friendly products and services.
Jul | 2004
Mobile Internet Launched
Mobile internet (Edge) was launched, giving access to the web for Kenyans everywhere
Oct | 2004
First To Hit 5 billion Mark
Safaricom profits hit the then previously unheard of Ksh. 5 billion mark, becoming the first company to do so in the market.
Dec | 2004
Company Of The Year
Safaricom won several awards at the Company of the Year Awards (COYA) including Best Company and Best CEO.
Jun | 2003
1 Million Connected
Safaricom hit 1 million subscribers. We continued to grow strong and live by our mission to Transform Lives.
Dec | 2003
Simu Ya Jamii
Simu ya Jamii was launched marking Safaricom's drive into the mass market and expanding our reach and goal to Transform Lives to as many Kenyans as possible.
Feb | 2002
Scratch Card Introduced
The Ksh. 100 scratch card was introduced, denoting the pioneering of low denomination airtime.
Feb | 2002
Did You Know?
There are currently nearly 30 prefixes used on Safaricom line
Feb | 2002
The Better Option
With “The Better Option” becoming a household statement, Safaricom grew with incredible speed, passing 700,000 new subscribers.
Mar | 2002
Safaricom Profits Up By 132%
A new prefix was added, the entire Mombasa – Nairobi Road was covered by the Safaricom network, and profits grew by 132%
Dec | 2002
The Better Option
A single statement dominated the consciousness, but what was truly peculiar about this year was the speed at which Safaricom continued to grow.
Feb | 2001
The First Of Many
The 0722 prefix was launched, becoming the first of many as we continued to grow. It was also the first Safaricom Corporate Bond.
Feb | 2001
Did You Know?
Safaricom became the first operator to introduce per-second billing in the market.
Feb | 2001
We Connect 300,000 Kenyans
This year was all about taking Safaricom’s network coverage countrywide. Over the course of the year, all of Kenya’s major towns came ‘on-net’ and subscriber numbers reached the 300,000 mark.
Dec | 2001
Beetles For The Win
The year ended on a high note with a few subscribers walking away with a brand-new Volkswagen Beetle in Safaricom's first national consumer promotion.
May | 2000
Did You Know?
Safaricom launched the Kipokezi service in May 2000 that enabled its subscribers to send and receive email and online chat through standard mobile phones.
Oct | 2000
Safaricom Is Here!
On October 23rd 2000, Safaricom made an official launch into the Kenyan market. It was all systems go with a new brand, a new slogan ‘The Better Option’ and a new connection fee – just Kshs. 2,500 for your very own Safaricom line.
Dec | 2000
Safaricom Subscribers Hit 100,000
As Kenyans began to use mobile phones more widely, Safaricom hit 100,000 subscribers within its first year.
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