Safaricom Offers Financial Literacy And Media Training To Team Kenya Ahead Of The 2024 Olympic Games

The event held in Eldoret is aimed at empowering athletes with the knowledge and skills necessary to manage their finances wisely and navigate the media landscape effectively.

Nairobi, 13th July 2024

Kenya’s leading technology company, Safaricom has today taken a significant step to empower Kenyan athletes by providing comprehensive financial and digital literacy and media training ahead of the 2024 Paris Olympics set to commence later this month.

The training held in Eldoret, saw over 40 athletes and their coaches, who are gearing up for the global sporting showcase get trained on various financial management skills including budgeting, saving, investing, and understanding financial products and services helping them secure their future and make informed decisions. Similarly, media training ensures they can represent themselves and our nation with confidence and clarity.

“In line with our commitment to support the holistic development of athletes, today we have brought on board financial and media experts to educate and empower our athletes on financial and media management, as this is crucial for their success both during and beyond their sporting careers. At Safaricom, we believe in the power of sports to inspire and unite communities. Our goal is to support our athletes not just on the track and field but also in their personal lives,” Safaricom CEO Peter Ndegwa said.

Experts in financial management provided insights and practical advice to help athletes make informed decisions about their earnings and future investments.

In addition to financial management, athletes were also trained on personal branding, effective communication strategies, handling interviews, managing social media, and dealing with the press. The sessions included hands-on practice and real-world scenarios to help athletes build confidence to present themselves positively in the media spotlight. 

The event also witnessed Safaricom unveiling 1500m and 5000m world record holder Faith Kipyegon as its brand ambassador for the “Sisi Wote Ni Mabingwa” campaign.

“I feel honoured and empowered by today’s workshop, having learned a great deal about financial management. This initiative by Safaricom is truly commendable. As athletes, we often focus solely on our training and competitions. However, understanding how to manage our finances and interact with the media is equally important. This training has provided us with valuable knowledge that will benefit us throughout our careers and beyond, helping us avoid the financial hardships that some successful athletes have faced in the past due to a lack of proper guidance on financial management,” said Faith Kipyegon, 1500m and 5,000n World record holder.

A similar training held two weeks ago at the Team Kenya training camp at Kasarani Stadium benefited the Kenya 7s Rugby team, Shujaa and the National Volleyball team, the Malkia Strikers.

Early last month, Safaricom committed KES 30 million in cash and kind for Team Kenya for the upcoming Paris Olympics in France. The sponsorship includes travel insurance for athletes, airtime, and data bundles to support Team Kenya.

In addition, the support to Team Kenya also included financial literacy workshops, and media training sessions for athletes during their camps and workshop sessions.

The Olympic Games will take place from July 26 to August 11, 2024.