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INTRODUCTION
4

The Year in Review
6

Message from the Chairman
8

Message from the CEO
10

OUR BUSINESS
14

About Safaricom
16

Our Business Model
17

Our Strategy
18

What are the Sustainable Development Goals
19

The True Value We Have Created
20

OUR MATERIAL MATTERS
22

Governance, Risk and Regulation
24

Network Quality
30

Environmental Responsibility
37

Innovation
41

Social Innovation
44

Customer Satisfaction
42

STAKEHOLDER ENGAGEMENT
48

Society
50

Regulators
57

Shareholders
59

Media
62

Customers
64

Business Partners
68

Employees
71

CONCLUDING REMARKS
77

ASSURANCE
78