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OUR BUSINESS
| ABOUT SAFARICOM | OUR BUSINESS MODEL
| OUR STRATEGY |
WHAT ARE THE SUSTAINABLE DEVELOPMENT GOALS? | THE TRUE VALUE WE HAVE CREATED |
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OUR STRATEGY
During the year, we successfully completed the first phase of integrating the UN Sustainable
Development Goals (SDGs) into our business and corporate strategy. The SDGs have enabled us to unite
our three-pillared business strategy with our sustainability vision and to translate our strategic sustainability
ambitions into specific, measurable objectives for every division, department and team.
OUR SUSTAINABILITY VISION
We aspire to use our products and services to
transform lives and contribute to sustainable living
throughout Kenya. Based on this fundamental
aspiration, our vision sets out how we use our ability
to deliver connectivity and innovative services to
improve the quality of life and livelihoods of the
people we reach. Central to achieving this vision
is our commitment to managing our operations
responsibly and ethically. Our vision is based upon
the twin pillars of responsible, ethical business and
transformational products and services.
OUR INTEGRATED SDGS
The purpose of integrating the SDGs is to convert
our sustainability ideals into a set of meaningful,
realistic and tangible daily objectives for every
member of the company. The first phase of
this process involved asking each division to
select the goals most relevant to their activities
and then communicating the importance of
the goals to every employee. Based on the
deliberations of the divisions, we selected nine
SDGs to integrate into our business operations.
During the year, specific SDG-related targets
were then identified and cascaded from
divisions to departments and teams by divisional
sustainability champions, directors and line
managers. We are pleased to report that an
independent survey found that 83% of staff
members understand the relevance and
purpose of integrating SDGs into the business.
Our focus going forward will be to report
against SDG-related targets and, ultimately, to
empower individuals to set their own SDG-related
objectives.
OUR CORPORATE STRATEGY
Our corporate strategy is based on three strategic
objectives: ‘Customer First’, ‘Relevant Products
and Services’ and ‘Operational Excellence’.
‘Customer First’ requires understanding our 28
million customers and their specific needs better
by classifying and analysing them in much smaller
groups or ‘segments’. ‘Relevant Products and
Services’ requires using our better understanding
of customer needs and challenges to design
more relevant products and services that meet
those exact needs. ‘Operational Excellence’
requires us to assess every aspect of the business
from both the perspective of how well it is serving
the customer and how it is helping us to deliver
superior returns to our shareholders.
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Responsible, ethical
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Transformational
products and service