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INTRODUCTION
| THE YEAR IN REVIEW | MESSAGE FROM THE CHAIRMAN
| MESSAGE FROM THE CEO |
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LEAVING NO ONE BEHIND
Robert F Kennedy suggested that ‘the purpose of life is to contribute in some
way to making things better’ and it’s a sentiment that we share at Safaricom.
We believe that having the right purpose is fundamental to making the right
decisions. It is at the core of our ongoing mission to transform lives. It is why we
reject the idea that business is about choosing between having a purpose
or making a profit. We believe that business requires the ‘Three Ps’: Purpose,
People and Profit. If we let our purpose of transforming lives guide our
decision-making and put our people first, we know that the profit will follow.
For us, it is a case of choosing ‘people and purpose and profit’.
Our belief in the ‘Three Ps’ made embracing the UN Sustainable Development
Goals (SDGs) an easy decision for us to make. Society and community remain
at the heart of everything we do. We know that our success is thanks to the
support of the people of Kenya as much as it is to our own efforts and we
take our responsibility to reciprocate that support very seriously. The SDGs
are a daily reminder that we cannot grow alone and that our success is only
sustainable if everyone benefits from it, especially the poorest 46 per cent of
the population.
MESSAGE FROM THE CEO
“We reject the idea that business
is about choosing between having
a purpose or making a profit.”