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OUR BUSINESS

| ABOUT SAFARICOM

| OUR BUSINESS MODEL |

OUR STRATEGY | WHAT ARE THE SUSTAINABLE DEVELOPMENT GOALS? | THE TRUE VALUE WE HAVE CREATED |

17

OUR BUSINESS MODEL

OUR NETWORK

Our services are

delivered through

4,677 network sites that

provide 95% of the

population with 2G

and 85%

with 3G

coverage.

VALUE FOR SHAREHOLDERS

Annual revenue

Please refer to our Annual Report for

further detailed information about our

financial performance.

VALUE FOR KENYAN SOCIETY

SUSTAINABLE DEVELOPMENT GOALS

CONSUMER BUSINESS

FINANCIAL SERVICES

REGIONAL SALES

AND OPERATIONS

SUPPORT SERVICES

Technology, Risk

Management,

Corporate Affairs,

Internal Audit, Customer

Operations, Marketing,

Strategy and Innovation,

Resources, Finance

VOICE

Prepaid and post-paid

voice call plans

ENTERPRISE BUSINESS

M-PESA

Mobile money transfer

services

MOBILE DATA

Mobile broadband

bundles and services

MESSAGING

SMS and MMS

services

FIXED SERVICES

Fixed, fibre and

leased lines, wireless and hosted

services

DEVICES

Handsets, routers and

other devices

OUR RELATIONSHIPS

We rely on our

relationships with our

28.12 million customers,

130,000+ M-PESA

agents, 400 dealers,

1,200 business partners,

5,085 employees and

other stakeholders.

TRUE VALUE

PROFIT

IMPACT ON SOCIETY

on average

annually

CONTRIBUTION

TO GDP

6.5%

SUSTAINING

EMPLOYMENT

10.03x

PROCESSES

OUTPUTS

OUTCOMES

INPUTS

jobs in 2017, down

from 845 K in 2016

823 K