18/11/2024 - Safaricom To Reward Customers with Cars and Cash Vouchers

Three (3) Suzuki Altos and daily cash vouchers totaling KES 500,000 up for grabs in the 90-day ‘Wai Ndai’ gaming campaign

Safaricom (NSE: SCOM) has kicked-off a 90-day online gaming challenge that will see customers compete on simple puzzle, arcade and action games with daily cash vouchers totaling KES 500,000 and a Grand Prize of three Suzuki Altos up for grabs.

The ‘Wai Ndai’ Challenge will run from 16th November 2024 to 15th February 2025, with three daily winners of cash vouchers for 90 days. The grand prize will see one Suzuki Alto up for grabs every month for three months. To participate, customers can visit https://sc.wineazy.com, USSD *555# or MySafaricom app, and sign up to Challenges Arena for KES 10 daily.

“Through the ‘Wai Ndai’ Challenge, we aim to deliver an engaging gaming proposition that resonate with our youth customers, all while keeping them entertained on the go and offering them opportunities to win exciting rewards,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.

Participants will accumulate points based on how they complete the skill-based games, and they will be able to track their rank through a publicly available leaderboard. The top three players at the end of a day will win the daily prizes of KES 3,000, KES 2,000 and KES 1,000 vouchers, while the top player at the end of every month will drive away in a brand-new Suzuki Alto.

The ‘Wai Ndai’ Challenge was launched during the inaugural Safaricom Hook Circle Praktiklz bootcamp at Nakuru Athletics Club, which provided the youth a platform to interact with mentors and experts from the music, art, fashion, dance, and gaming industries. The launch will be followed by ‘Wai Ndai’ university, college and hotspot activations across the country.

Safaricom Hook Circle Praktiklz is part of a series of community engagement activities, including customer delights, dealer engagements, Grow with Safaricom business clinics, and free medical camps, as Safaricom celebrates 24 years since it began operations in Kenya, and spreads the festive season cheer under the 'Sambaza Furaha' campaign.