Safaricom Set to Increase Smartphone Penetration in the Kenyan Market

Nairobi, 9th April, 2014… Leading integrated communication services provider Safaricom has so far pre-sold over 300 Samsung Galaxy S5 units ahead of the first ever global launch to be held in the country.

Kenya has in the recent past been named as a leading market for smartphones in Sub-Saharan Africa, with over 100, 000 smartphones sales in the Kenyan market each month. This growth is attributed to a growing middle class that has increased the uptake of these types of phones.

Over 400,000 high - end Samsung devices were sold in 2013 representing 23% of the smartphone devices sold through the Safaricom retail outlets in Kenya during the period.

“Safaricom will continue championing for the increased penetration of smartphones from the current 67%, with a view to enabling more Kenyans take advantage of the increasing solutions available for business and personal phones through the devices” Said Peter Arina General Manager Consumer Business unit

There has been a consistent increase in the demand for smartphones in the country especially among the tech savvy consumers. The smartphone market is also expected to double in the next two years in Kenya and the rest of Africa. Between the year 2013/2014, 67% of total device units sold in the country were Smartphones.

Samsung S5, which has an inbuilt S Health 3.0 and fingerprint sensor will retail in select Safaricom outlets for Kes. 74,999, the device comes with Free 3 GB Internet Bundle and a Galaxy fit gear worth Kes. 21,999. 

Analysts have described the Samsung Galaxy S5 as a superior smartphone that offers countless possibilities built to enhance daily experiences in life such as Faster and seamless connectivity. The Galaxy S5 has two internal Wi-Fi antennas double the connection and offer more stability and speed than ever.

Nairobi, 9th April, 2014… Leading integrated communication services provider Safaricom has so far pre-sold over 300 Samsung Galaxy S5 units ahead of the first ever global launch to be held in the country.

Kenya has in the recent past been named as a leading market for smartphones in Sub-Saharan Africa, with over 100, 000 smartphones sales in the Kenyan market each month. This growth is attributed to a growing middle class that has increased the uptake of these types of phones.

Over 400,000 high - end Samsung devices were sold in 2013 representing 23% of the smartphone devices sold through the Safaricom retail outlets in Kenya during the period.

“Safaricom will continue championing for the increased penetration of smartphones from the current 67%, with a view to enabling more Kenyans take advantage of the increasing solutions available for business and personal phones through the devices” Said Peter Arina General Manager Consumer Business unit

There has been a consistent increase in the demand for smartphones in the country especially among the tech savvy consumers. The smartphone market is also expected to double in the next two years in Kenya and the rest of Africa. Between the year 2013/2014, 67% of total device units sold in the country were Smartphones.

Samsung S5, which has an inbuilt S Health 3.0 and fingerprint sensor will retail in select Safaricom outlets for Kes. 74,999, the device comes with Free 3 GB Internet Bundle and a Galaxy fit gear worth Kes. 21,999. 

Analysts have described the Samsung Galaxy S5 as a superior smartphone that offers countless possibilities built to enhance daily experiences in life such as Faster and seamless connectivity. The Galaxy S5 has two internal Wi-Fi antennas double the connection and offer more stability and speed than ever.