Our Strategy RoadMap
Our strategy forms a fundamental part of our intellectual capital, and it emphasises our purpose of transforming lives. With due consideration of the macro-economic environment in which we operate, as well as what differentiates us from our competitors, together with feedback from our customers and our recognition of the centrality of our purpose as a socially responsible organisation, we have designed our strategy to decisively support what our customers need to transform their lives through technology.
Growth of new business areas: Existing growth areas require investment and acceleration. They include Digital Business, IoT, ICT, M-PESA and DigiFarm acceleration.
Fixed Ambition: Scale fixed solutions for consumers and businesses.
Digital Business: Build and monetise a content platform that will aggregate content players, connect with customer and deliver seamless experience.
ICT: Establish the requisite operating model and partnerships to scale ICT.
Share of growth from new business areas Ethiopia – successful commercial launch
NPS
GSM customer share
Kenyan lives impacted
Total revenue
Operating cash flow