Chief Executive Officer and Executive Director
Nationality: Kenyan
Appointed:
April 2020
Peter is the CEO of Safaricom PLC, a leading communications company in Africa and pioneer of
M-PESA, the world’s most developed mobile payment system. Peter is the first Kenyan to serve as
a CEO of Safaricom. He is an experienced board-level leader with a wealth of experience in
general management, commercial and business strategy, sales and finance operations, having spent
over 25 years in various roles within the financial services and
fast-moving consumer goods (FMCG) sectors in Africa and Europe. In his most recent role, Peter
was responsible for Diageo PLC operations in 50 countries in Western and Eastern Europe, Russia,
the Middle East, and North Africa regions. Previously, he served as CEO in Guinness Nigeria PLC
and Guinness Ghana Breweries PLC, transforming the two operations to deliver double-digit growth
by investing in people, introducing new brands, and re-organising the businesses. As a Chief
Executive in several markets within the Diageo Group, Peter demonstrated the ability to
transform businesses and organisations to deliver superior results.
Peter served for eight years across a range of senior Executive Director roles at East Africa
Breweries Limited (a Diageo subsidiary) based in Nairobi. Serving as the Group Chief Finance
Officer (CFO), Group Strategy Director, Sales Director, and as an Executive Director on the EABL
Board, he was part of the team that saw the EABL business more than doubled in value – and
winning the coveted Most Respected Business Award in East Africa for five years in a row.
Peter is credited with the development of an affordable beer strategy for EABL resulting in the
production of new brands such as Senator beer which became one of the most successful
innovations by Diageo.
He has a real passion for delivering value to customers (with his principle of customer first),
investing in talent, and getting things done. He started his career at PwC, the global
consulting firm, where he worked for 11 years. Peter draws his inspiration from his early
upbringing, laying the foundations for his strong value set, from his teachers and the legendary
Dr Geoffrey Griffin– the late founder of Starehe Boys Centre – his alma mater, and from his
parents.