Executive Officer and Executive Director
Peter is the CEO of Safaricom PLC, a leading communications company in Africa. Safaricom is also
the pioneer of M-PESA, the world’s most developed payment system. Peter joined Safaricom on
April 1st, 2020. He is an experienced Board level leader with a wealth of experience in General
Management, Commercial and Business Strategy, Sales and Finance Operations, having spent over 25
years in various roles within Financial Services and Fast-Moving Consumer Goods (FMCG) sectors
in Africa and Europe. He holds an MBA from the London Business School and a Bachelor’s degree in
Economics from the University of Nairobi. He is also a Certified Public Accountant and a member
of the Institute of Certified Public Accountants of Kenya (ICPAK). In his most recent role,
Peter was responsible for Diageo PLC operations in 50 countries in Western and Eastern Europe,
Russia, the Middle East, and North Africa regions. Previously, he served as CEO in Guinness
Nigeria PLC and Guinness Ghana Breweries PLC, transforming the two operations to deliver
double-digit growth by investing in people, introducing new brands, and re-organising the
businesses. As a Chief Executive in several markets within the Diageo Group, Peter demonstrated
the ability to transform businesses and organisations to deliver superior results. He has a real
passion for delivering value to customers (with his principle of customer first), investing in
talent, and getting things done.Peter served for eight years across a range of senior Executive
Director roles at East Africa Breweries Limited (a Diageo subsidiary) based in Nairobi. Serving
as the Group Chief Finance Officer (CFO), Group Strategy Director, Sales Director, and as an
Executive Director on the EABL Board, he was part of the team that saw the EABL business more
than doubled in value and winning the coveted Most Respected Business Award in East Africa for
five years in a row.Peter is credited with the development of an affordable-beer strategy for
EABL resulting in the production of new brands such as Senator beer which became one of the most
successful innovations by Diageo. He started his career at PwC, the global consulting firm,
where he worked for 11 years. Peter draws his inspiration, in particular from his early
upbringing laying the foundations for his strong value set, from his teachers and the legendary
Dr. Geoffrey Griffin the late founder of Starehe Boys Centre – his alma mater, and his parents.