Safaricom’s BAZE Debuts Exclusive Local Content Ahead Of The Festive Season

19 December 2022

Customers to enjoy exclusive skits and comedies from Njugush, King Kaka and Desagu among others for a low price of KES 10 daily

Nairobi, Kenya 19^th December 2022… Safaricom (NSE: SCOM) has today announced the release of new and exclusive local content on the BAZE video platform ahead of the festive season.

Customers will have access to unlimited and affordable video entertainment for a low price of KES 10 daily, with exclusive content from renowned content creators like Njugush, Awinja, Terrence Creative, Crazy Kennar, King Kaka, Flaqo and Desagu.

The platform continues to offer a variety of edutainment, agriculture, faith-based, drama, comedy, lifestyle, and culture content and so much more, making Safaricom BAZE the video partner of choice and a one stop shop for local entertainment.

“Through BAZE, our goal is to delight Kenyans by availing a carefully curated collection of video content across their favourite genres, while providing content creators, an additional platform for sharing their stories with Kenyans while increasing their earnings by monetizing their content,” said Peter Ndegwa, CEO of Safaricom PLC.

The three shows being debuted are: Cheki Ngoma by King Kaka, which takes us through the journey behind making music, featuring top Kaka Empire artists; Njugush’s Plug Flani, a show about a hustler who comes to the city to make money, his intentions are good, but he chews more than he can swallow; and The Half-Cooked Report, a three-part comedy sketch which has humour, satire and drama presented in a news-like format by Henry Desagu.

Safaricom remains committed to working with the creative economy, with plans already underway to onboard more content creators in 2023.

Over the course of the festive season, more exclusive content from local acts such as Flaqo, Awinja, Crazy Kennar and Terrence Creative, will be added on the BAZE platform. To access the content, customers can simply dial *544*55# on their mobile device or visit Baze.co.ke.