Safaricom Announces Sh12 Million Sponsorship for SOYA

Nairobi, 27th Nov 2014… Safaricom has announced a Ksh 12 million title sponsorship towards this year’s SOYA Awards, now in their 11th edition.

While making the announcement, Safaricom Marketing Director Rita Okuthe took time to appreciate the spirit of the sportsman, saying the awards were engineered to recognize outstanding sports men and women in the country.

“For the last 11 years, SOYA has been one of the key platforms that have consistently recognized the positive contribution of sports men and women in this country who have excelled in their different disciplines through hard work and dedication” said Ms Okuthe.

Over the last few years, Safaricom has invested heavily in sports through infrastructure and sponsorships of various disciplines such as Safaricom Sevens, Safaricom Lewa Marathon and the Safaricom Athletics series, with a purpose of nurturing talent from the grassroots and ensuring that young people have a space to showcase their talent.

This year marks the 11th anniversary of the pioneer reward program and all past winners are expected to grace the event to honour and celebrate the existence of SOYA awards since its founding by World marathon record holder Dr. Paul Tergat in 2004.

“I am very proud of how SOYA has grown to where it is now. With the support of Safaricom and other companies, we have been able to set the standards of sports in this country,” said Paul Tergat, SOYA Awards Founder and Chairman, “It is important to appreciate the hard work and dedication that our sports personalities put even as they represent the country in the global scene.”

Last year’s winners of the different categories included:  Overall sports personality of the year Simon Cherono, Ezekiel Kemboi, Kenya Sevens team, Kenya Prisons Volleyball team, Deaflympian Berly Otieno, Julius Yego among others.

The 2014 SOYA Awards event will be held on 16th January 2015 at KICC with top dignitaries and senior sports personalities expected to grace the occasion.

Nairobi, 27th Nov 2014… Safaricom has announced a Ksh 12 million title sponsorship towards this year’s SOYA Awards, now in their 11th edition.

While making the announcement, Safaricom Marketing Director Rita Okuthe took time to appreciate the spirit of the sportsman, saying the awards were engineered to recognize outstanding sports men and women in the country.

“For the last 11 years, SOYA has been one of the key platforms that have consistently recognized the positive contribution of sports men and women in this country who have excelled in their different disciplines through hard work and dedication” said Ms Okuthe.

Over the last few years, Safaricom has invested heavily in sports through infrastructure and sponsorships of various disciplines such as Safaricom Sevens, Safaricom Lewa Marathon and the Safaricom Athletics series, with a purpose of nurturing talent from the grassroots and ensuring that young people have a space to showcase their talent.

This year marks the 11th anniversary of the pioneer reward program and all past winners are expected to grace the event to honour and celebrate the existence of SOYA awards since its founding by World marathon record holder Dr. Paul Tergat in 2004.

“I am very proud of how SOYA has grown to where it is now. With the support of Safaricom and other companies, we have been able to set the standards of sports in this country,” said Paul Tergat, SOYA Awards Founder and Chairman, “It is important to appreciate the hard work and dedication that our sports personalities put even as they represent the country in the global scene.”

Last year’s winners of the different categories included:  Overall sports personality of the year Simon Cherono, Ezekiel Kemboi, Kenya Sevens team, Kenya Prisons Volleyball team, Deaflympian Berly Otieno, Julius Yego among others.

The 2014 SOYA Awards event will be held on 16th January 2015 at KICC with top dignitaries and senior sports personalities expected to grace the occasion.