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STAKEHOLDER ENGAGEMENT

| SOCIETY | REGULATORS | SHAREHOLDERS | MEDIA | CUSTOMERS

| BUSINESS PARTNERS |

EMPLOYEES |

69

MONITORING OUR PERFORMANCE

We meet with our suppliers every year at our Annual Suppliers Forum to hear their

concerns and exchange ideas and information with them. During the event,

we conduct a survey to assess their perceptions and levels of satisfaction and

confidence regarding Safaricom.

We use the feedback gained through the survey to adjust our processes and

offerings to partners. We engaged with our principle dealers and agents during the

year through 25 Principle Forums and over 200 Agent assistance training sessions

nationwide. Our Principle Forums address a range of issue, including: how to grow

businesses, new investment opportunities, new products, the

Know Your Customer

(KYC) initiative, security of outlets and emerging types of fraud. Through these and

other channels, we seek to discover and address business partner concerns and

frustrations.

We insist that all suppliers sign up to the Code of Ethics for Business in Kenya. The

Code is based on the principles of the United Nations Global Compact (UNGC).

By the end of the financial year, 317 or 98% of suppliers with running contracts had

signed up to the Code. The remaining 2% of suppliers will not be invited for new

business opportunities until they sign up to the Code.

We also undertake performance evaluations of all of our suppliers on a quarterly

or bi-annual basis. Suppliers are measured against a variety of indicators (e.g. cost,

quality, delivery, responsiveness, flexibility, value-add, health and safety) and a

performance score is calculated.

Suppliers whose performance is below the required threshold (<60%) are assisted

with customised performance improvement plans (PIP) and mentored towards

achieving acceptable levels of service. In case of lack of improvements after a

PIP has been implemented, the contract is recommended for termination and no

invitations are sent for participation in future business opportunities.

SUPPLIER PERFORMANCE EVALUATIONS

FY17 FY16 FY15

Suppliers Evaluated

1,099 947 400

Average Score

82% 78% 77%

While the number of suppliers evaluated increased to 1,099 during the year, it

was still short of our internal target of 1,200 evaluations. It was satisfying to see

the average score improve from 78% to 82%, which can be attributed to closer

collaboration with suppliers, the inclusion of service level agreements in supplier

contracts and sensitisation of internal contract owners regarding the need to

objectively and consistently evaluate our suppliers. Unfortunately, one of our

suppliers suffered fatalities during the year and so was issued with a ‘red card’ for

health and safety standards and suspended from providing us with services for 12

months.

FY17 HIGHLIGHTS

A significant change in our relationship with our dealers and agents this year was

the separation of dealer and agent Relationship Managers (RMs). Previously, both

agents and dealers were managed by the same RMs, with a single RM handling

up to 500 dealers and 3,500 agents. The separation of agent and dealer RMs has

not only made workloads easier, it has improved availability and made us closer

to these two tiers of business partners. We now have 6 RMs handling the top 1,200

agents.

FY17 FY16 FY15

Dealer Relationship Managers

6

5

4

Area Sales Managers

36

36

36

Mobility Scheme (Cumulative No. of Bikes Supplied)

2,304 1,455 10

SDG 17