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STAKEHOLDER ENGAGEMENT
| SOCIETY | REGULATORS | SHAREHOLDERS
| MEDIA |
CUSTOMERS | BUSINESS PARTNERS | EMPLOYEES |
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Another highlight from the year was the
Safaricom
Business Journalist Fellowship Programme
. Now
in its third year, the programme has become an
established part of the curriculum at Strathmore
Business School and 15 journalists received
comprehensive training from international professors
during the year. Designed to help ensure that
standards of business journalism in Kenya remain
as high as possible, the programme enables
journalists to develop the analytical skills needed
not only to connect the dots across a wide range of
complicated topics, but also to produce impactful
journalism that sets them apart.
Above & Left: Graduates of the Safaricom Business
Journalism Fellowship pose for group photos during the FY17
graduation ceremony at Strathmore Business School.
LOOKING AHEAD
FY18 Goals
y
Improve stakeholder
communications by making these
more cohesive and unified.
y
Establish procedures for swift and
effective crisis communications
management.
y
Establish communication protocols
and messaging for upcoming
politically active period.
y
Enhance digital communications
management through streamlined
messaging and an expanded
influencer network.