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OUR MATERIAL MATTERS
| GOVERNANCE, RISK & REGULATION | NETWORK QUALITY | ENVIRONMENTAL RESPONSIBILITY
| INNOVATION |
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encourage them to upgrade. Overall, we increased the number of data-
capable devices connected to the network from 7.8 to 11.5 million (both 3G and
4G-enabled) during the year.
FY17 FY16 FY15
Smartphones connected to the network (million)*
11.5 7.8
3.4
4G-enabled smartphones (million)
1.8
0.7 0.1-
* 3G and 4G-enabled
We also ran several promotional campaigns to raise awareness of the potential
of 4G and stimulate usage during the year, including the
Don’t Wait
and
360
campaigns, and successfully grew our 4G subscriber base from 200,000 to 658,000
users. Among the propositions included in the
Don’t Wait
campaign were 4GB
of free data issued to first time users for use within 48 hours of activation, the
introduction of a ‘SIM query’ enabling customers to establish whether their current
SIM is 4G-ready, along with the introduction of bigger, more customer-friendly
bundles of data.
Adverts from the successful
DON’T WAIT
4G promotional campaign