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OUR MATERIAL MATTERS
| GOVERNANCE, RISK & REGULATION | NETWORK QUALITY | ENVIRONMENTAL RESPONSIBILITY
| INNOVATION |
47
LITTLE
We launched our ride-hailing (taxi)
app,
Little
, in July 2016 and 1,600
drivers signed up within its first three
months. A collaboration with Nairobi-
based software company, Craft
Silicon,
Little
is not only the cheapest
ride-sharing service in Kenya, with
no flat rates or price surges, but it
also ensures drivers earn reasonable
incomes and only deducts 15% of
fares to cover service expenses,
unlike Uber and other rival apps,
which deduct 25% and upwards.
Little runs on iOS, Android, and
Windows devices and
will soon be available
for USSD (non-
smartphone) users.
The app accepts
cash, card and
M-PESA payments.
It also offers free
Safaricom Wi-Fi to
passengers.
SDG 9
SDG 8
LOOKING AHEAD
FY18 Goals
y
50% tariff reduction on all
Lipa
Na
M-PESA merchant fees
and M-PESA
Kadogo
tariff
extended for
Lipa Na
M-PESA
Buy Goods.
y
Over 400,000
Shupavu 291
users.
y
Achieve at least 100,000 users
for
Fafanuka
,
Jamiismart
,
Telemedicine
, and
Totohealth
projects.
y
At least 100,000
M-Salama
customers.
y
Provide affordable 4G LTE
internet connectivity to SME
customers.
y
In the next year, Safaricom will
be setting up an Innovation
Hub to drive data analytics
and strategic partnerships for
innovation.
y
Democratise data and voice
services for SME customers to
assist them to reach more of
their customers and grow their
businesses.
y
Committed to provide
enterprise customers with a
Self-Service portal to view and
manage IoT SIM cards.