Sustainability Report 2016

Safaricom Sustainability Report 2016

HOW SUSTAINABILITY FITS INTO

OUR STRATEGY

Our sustainability strategy stems from our commitment to

responsible, ethical behaviour in everything that we do and our

core values of ‘speed’, ‘simplicity’ and ‘trust’. Our goal remains that

of ‘transforming lives’ and this purpose statement permeates every

decision made by the company, encouraging us to push beyond

traditional commercial boundaries in order to have a positive

impact on society as a whole and driving us towards an ever more

sustainable and responsible way of doing business.

Our approach to sustainability is based on our determination to

manage and grow a safe, efficient and profitable business. We

recognise that our business practices today must be designed to

create and shape a sustainable tomorrow.

We are committed to responsibly managing the economic,

social and environmental impact we have on the communities

and landscapes that surround and support us. We believe that

each one of our three new strategic objectives — ‘Customer

First’, ‘Relevant Products’ and ‘Operational Excellence’ — has

the potential to deliver meaningful, sustainable socio-economic

benefits to society in general, as well as to our customers.

Accountability

Ultimate accountability for sustainability within Safaricom lies

with the Chief Executive Officer (CEO), Bob Collymore. He is the

sustainability champion on the Board of Directors and presents all

sustainability-related considerations to the Board.

Our Director of Corporate Affairs reports directly to the CEO and

provides him with regular updates on the sustainability process so

he can feed these into updates to the Board. While sustainability is

considered the responsibility of EXCO within Safaricom, the Director

of Corporate Affairs is the focal point for the implementation of our

sustainability strategy.

EXCO is assisted by a team of Sustainability Champions. The

Champions represent every division within the business and we

have a total of around 30 colleagues who work with sustainability

as one of their core tasks.

Sustainability encourages

us to push beyond traditional

commercial boundaries in order

to have a positive impact on

society as a whole.

HOW SUSTAINABILITY

FITS INTO THE BUSINESS

CEO

STAKEHOLDERS &

SHAREHOLDERS

EXCO

DIRECTOR OF

DIVISIONAL SUSTAINABILITY

CHAMPIONS

BOARD OF

DIRECTORS

CORPORATE AFFAIRS