Sustainability Report 2016

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Safaricom Sustainability Report 2016 22
OUR SUSTAINABILITY VISION
We aspire to use our products and services to transform
lives and contribute to sustainable living throughout Kenya.
Based on this fundamental aspiration, our vision sets out how
we use our ability to deliver connectivity and innovative
services to improve the quality of life and livelihoods of the
people we reach. Central to achieving this vision is our
commitment to managing our operations responsibly and
ethically.
Communications technology is already an essential part of
most people’s lives and is transforming the world in which
we live. We believe that we can continue to grow our
business and enhance our brand by developing innovative,
commercially viable solutions that both support sustainable
development and improve the quality of life of Kenyans.
Our M-PESA mobile money transfer product, for instance,
has become a platform for a range of services that are
improving livelihoods.
As well as providing first time access to the internet for many
Kenyans, we continue to build on our work in areas such
as agriculture, education and health, where technology
is recognised as a critical tool that can make a significant
difference to people’s lives.
We also consider maintaining the trust of our stakeholders
and remaining accountable to them as vital to achieving
our vision. As a result, we are committed to retaining that
trust by managing our operations responsibly by keeping
our people safe, managing our environmental footprint,
protecting the privacy of our customers and conducting our
business in an ethical and transparent way.
Our vision is based upon the twin pillars
of responsible, ethical business and
transformational products and services:
“Sustainability and sustainability reporting is
much more than the set of procedures, policies
and business practices that constitute its parts,
it is a philosophy and set of values that guides
and defines decision making throughout the
company, and shapes our future positioning.”
Nicholas Nganga, Chairman and Non-Executive Director
RESPONSIBLE, ETHICAL
BUSINESS
TRANSFORMATIONAL
PRODUCTS AND SERVICES
Acting responsibly,
honestly and with
integrity is good for
business, good for
individuals and good
for society. We are
committed to the very
highest ethical standards
and promote a culture
that values personal and
corporate integrity.
Communications
technology has the
potential to transform
lives and societies.
We are committed to
developing innovative
products and services
that help our customers
realise this potential and
enjoy improved access
to essential services.
• Strong governance
structures
• Ethics and anti-
corruption initiatives
• Business partner
sustainability
programmes
• Corporate social
investment
• Affordable and
relevant products &
services
• Financial inclusion
• Public sector support
• Innovation for social
impact
We aspire to use our products
and services to transform lives
and contribute to sustainable
living throughout Kenya.