Sustainability Report 2016

Safaricom Sustainability Report 2016

Our products include the following

(Revenue contribution %):

VOICE (51.1%)

Prepaid and Postpaid voice plans.

M-PESA (23.3%)

A fast, safe and affordable way to send

and receive money, and pay for goods

and services via mobile phone.

MESSAGING (9.7%)

SMS bundles, MMS, call back SMS

notifications for missed calls and ‘please call

me’ messages.

MOBILE DATA (11.9%)

High speed data connectivity for access

to the internet through fixed and mobile

broadband.

HANDSET (1.9%)

Mobile handsets, mobile broadband modems,

routers, tablets, notebooks and laptops.

FIXED SERVICES (2.1%)

Wireless services, fixed lines and mobile

solutions, including fibre and leased lines.

In addition, dedicated internet solutions for

enterprises and hosted services.

VISION:

To transform lives

STRATEGIC PRIORITIES:

CUSTOMER FIRST

Get closer to the customer

EXCELLENT OPERATIONS

Focus on customer service

DELIVER RELEVANT PRODUCTS

Meeting customer needs

SUSTAINABLE DEVELOPMENT GOALS

Entrenching the SDGs within the business

to achieve prosperity, while protecting the

planet. Refer to page 74 for detail on SDGs.

OUTPUTS

Value to our stakeholders:

DIRECT & INDIRECT

2016 True Value bridge

Refer to page 22 for detail on True Value

OUTCOMES

ed solutions to meet the needs of Kenyans by enabling access through our technologies and partners and by

y and ethically. This will stimulate growth and generate value for our company, society and economy.”