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Safaricom Sustainability Report 2016

49

Enterprise-related innovation

Among the innovations introduced for enterprise customers during the year were the following:

Transforming lives through social innovation

We take our promise to transform lives and contribute to sustainable living throughout Kenya very seriously and are

committed to improving the quality of life of Kenyans wherever possible. From a social innovation perspective, we continue

to build on our work in areas such as agriculture, education and health, where technology is a critical tool that can make a

significant difference to people’s lives.

FIBRE

FOR

BUSINESS

CONNECTED

FARMER ALLIANCE

(CFA)

CORPORATE

VALUE PACK

(CVP)

Description

Impact

Improved penetration of the

SME enterprise segment by

providing services tailored to

the needs of small businesses in

the 524 SFC multi-tenancy Fiber-

ready buildings in Kenya.

Launch of an affordable and

reliable Internet connection

delivered via Safaricom Fiber in

multi-tenancy buildings across

key towns in Kenya.

SIM swaps and 4G device

seeding for enterprise

businesses.

Driving 4G adoption

by making it easier for

businesses to switch and, in

turn, growing mobile data

usage and revenue.

A managed service offered

to agri-businesses for effective

value change management.

It features a pre-configured

and integrated standard set of

capabilities, communication

channels, M-PESA and

Helium integrated payments

services to deliver end-to-end

management services to the

client.

To transform the agriculture

segment into a more formal

segment, thus, supporting

growth of the sector through

efficient value chain

management — supporting

our company vision and

introducing new revenue

streams.

Separate voice and data

bundles that give corporate

enterprise customers the

flexibility to purchase resources

based on their needs and

spend patterns.

Attractive price points and

increased flexibility designed to

drive corporate mobile voice

and data revenues.

4G

COMMERCIALISATION