Sustainability Report 2016

Safaricom Sustainability Report 2016

Our partnership with KCB, which offers customers an

alternative to

M-Shwari

, continues to grow and has

facilitated KSh 1.47 billion in loans to date (up from

KSh 950 million in FY15).

We have focused on using customer experience to drive

innovation. One early outcome from this has been the

launch of our Hakikisha service, which provides users with

peace of mind by asking them to verify the receiving

party before sending funds. We have also introduced Free

M-PESA E-statements, giving customers the option to request

complimentary monthly statements.

Spark Fund backs exciting local start-up

As part of our commitment to stimulating innovation within

the developer community, we launched our venture capital

fund, ‘Safaricom Spark Fund’ in 2014. Exciting local start-up,

Sendy Limited, has become the first recipient of investment.

Sendy offers a marketplace for last-mile package delivery

and logistics services, allowing customers to send packages

and documents within Nairobi and its environs using a

mobile application that connects them to motorcycle

riders, and drivers of vans and pickup trucks.

Advertisement for the Sendy on-demand courier app.

The Safaricom Spark Fund is a venture capital fund that

aims to support the successful development and scale-up

of high-potential, late seed to early-growth-stage, ICT start-

ups in Kenya, through investment and in-kind support. The

fund seeks to invest between KSh 6 million and 22 million

per start-up, for a minority stake in portfolio companies. In

addition to the funding, Safaricom provides in-kind support,

such as mentorship, technical assistance and access to

Safaricom services such as SMS, SSD, Cloud hosting and

marketing opportunities.