2015 SUSTAINABILITY REPORT

Sustainability Vision and Strategy

Our sustainability vision and strategy

We aspire to use our products and services to transform lives and contribute to sustainable living throughout
Kenya. Based on this fundamental aspiration, our vision sets out how we use our ability to deliver connectivity
and innovative services to improve the quality of life and livelihoods of the people we reach. Central to achieving
this vision is our commitment to managing our operations responsibly and ethically.

Communicating our vision

Communications technology is already an essential part of most people’s lives and is transforming the world in
which we live. We believe that we can continue to grow our business and enhance our brand by developing
innovative, commercially viable solutions that both support sustainable development and improve the quality of life of Kenyans.

Our M-PESA mobile money transfer product, for instance, has become a platform for a range of services that are improving livelihoods. As well as providing first time access to the internet for many Kenyans, we continue to build on our work in areas such as agriculture, education and health, where technology is recognised as a critical tool that can make a significant difference to people’s lives.

We consider maintaining the trust of our stakeholders and remaining accountable to them as vital to achieving our vision. As a result, we are committed to retaining that trust by managing our operations responsibly by keeping our people safe, managing our carbon footprint, protecting the privacy of our customers and conducting our business in an ethical and transparent way.

Our vision is based upon the twin pillars of responsible, ethical business and transformational products and services:

vision and strategy