We will leverage our products and services to meet the needs of our customers, from connectivity to value added services such as health or education, and in so doing we will contribute to the advancement of the SDGs.

We will deliver top in class labour and finance practices within Safaricom and in our broader ecosystem in order to promote solid and resilient growth.

We will drive the implementation of the SDGs within Safaricom. We will empower the business to fully understand, embrace and deliver on this agenda and ensure Safaricom remains a local and global leader in this area. We shall also inspire and mobilise the broader business community in Kenya to adopt this mission.

The Sustainable Development Goals constitute an integral component of our transforming lives agenda. We will develop business strategies that deliver connectivity and drive innovation to meet the needs of our country and build the future that we want.

We will manage our business responsibly and fight corruption in all its forms and shapes to ensure we have strong foundation for our business and society to thrive.

We are committed to fostering an empowered workforce within our ecosystem to realize the development of our nation.

We will work with all Divisions in the business to track our progress in implementation of the SDGs, and to advance this agenda together.

We will represent the voice of the customer and understand their needs, enhance their experience, and respond to the needs of our economy and our society

We will drive innovation and financial inclusion by developing products and services that will transform lives and spur economic growth.

We will deliver best in class connectivity and leverage our technologies to improve the quality of life of Kenyans and contribute to the achievement of the SDGs.