Masoko is our exciting foray into E-Commerce. We are committed to our vision of “Taking Africa to the world”, and have learned a lot over the last six months. We have reviewed the quality of our vendors and products and we now have 89 active vendors and 15,000 stock keeping units (SKUs), which is a key step towards delivering on our customer promise.

Our initiatives to improve quality of service to customers, including training of customer-facing partners, has helped us improve our Customer Satisfaction Score from 61% to 80% in April 2018. We have solidified our logistics partnership to ensure seamless delivery of items to our customers.

We have also continued to mine insights into what customers prefer to buy online, as well as addressing our operational issues, including those that affect, or are affected by, our vendors and logistics.