We are observing a shift in societal expectations, with increased demand for accountability. Recent unrest in Kenya, driven by younger generations but extending across age groups, reflects a heightened awareness and call for accountability from both government and businesses. As these expectations evolve, it becomes crucial for us to demonstrate the authenticity of our sustainability commitments and practices.
As we present this year’s Sustainable Business Report, we are proud to share a comprehensive overview of our ongoing efforts and achievements in advancing our sustainability agenda. Our commitment to sustainability remains central to Safaricom’s strategy, driving us to integrate sustainable practices into every aspect of our operations. This report highlights our progress, reflects on our challenges, and outlines our future direction.
Reflecting on the past year, I am particularly excited about leading Safaricom towards becoming Africa’s leading purpose-driven tech company. This aligns with our 2030 vision and the global Sustainable Development agenda. The achievement of our Sustainability Linked Loan is a testament to the maturity and value of our sustainability agenda.
At the group level, we convene quarterly as part of the ESG Reputation and Stakeholder Committee, chaired by the Vodacom Group CEO. These meetings help us evaluate our progress and align our strategies. The support from this committee and the ability to tie budgets to our sustainability efforts make the role both exciting and full of growth
opportunities.
At Safaricom, we continue to innovate across various sectors including education, health, finance and climate solutions. Some noteworthy efforts include initiatives addressing human-wildlife conflict through technology and tree-planting projects that contribute to environmental sustainability.