Over the past financial year, Safaricom has demonstrated resilience and purpose in a rapidly changing environment, marked by our expansion into Ethiopia and leadership in Kenya. Guided by our vision to become Kenya’s leading purpose-led technology company by 2025, we are committed to creating positive, lasting impacts for our customers, communities, and stakeholders. Looking forward, the Board has approved a new vision for 2030: positioning Safaricom as Africa’s leading purpose-led technology company.
Safaricom’s journey has been shaped by proactive adaptation to macroeconomic challenges, including inflation and regulatory changes, with ongoing engagement with regulators to foster a supportive business environment. Our commitment to sustainability is reflected in our four pillars: Shared Value, Planet, Responsible Business, and People, which guide us in tackling climate change, waste management, and energy efficiency. Notable sustainability initiatives include our goal to reach Net Zero by 2050, plans to plant five million trees, and increasing solar-powered operations, with 31 solar sites already established in Ethiopia. Digital transformation remains central to our mission. Through initiatives like the MyCounty app, which enables citizens to access public services digitally, we are advancing Kenya’s public service delivery and enhancing transparency. Our digital innovations address socioeconomic challenges in health, education, and employment, connecting people to opportunities and information across Kenya and Ethiopia.
Our customer first, digital-focused strategy supports Safaricom’s growth, reaching over 46 million people with innovative services. We are proud of the impact achieved through partnerships aligned with our sustainability goals , underscoring our dedication to a connected, inclusive, and sustainable Africa.