At Safaricom, innovation lies at the core of achieving our strategic objectives and maintaining our competitive edge. As a purpose-led technology company, we recognise that innovation extends beyond product development and encompasses financing, partnerships and engagement across the entire value chain.
Through connectivity and strategic partnerships, we were able to scale products and services that not only drive digital transformation but also create long-term sustainable change in the communities we serve. This continuous focus on innovation is key to ensuring our resilience and future success, as we seek to deliver impact while remaining a leader in the technology space. The infographic to the right demonstrates how we are achieving this.
As we move forward into the next year, our focus remains on leveraging digital innovation to create sustainable growth and drive inclusive development across key sectors. By addressing critical societal needs through targeted technological solutions, we ensure that our digital ecosystems not only support economic development but also promote equity, particularly for underserved communities. The following are the key areas where we will prioritise our efforts:
In partnership with UNICEF, our School Internet Connectivity Programme aims to enhance digital skills and infrastructure in public schools across Kenya, with a strong focus on promoting equality by including less privileged students.
One of our most significant and impactful initiatives over the past year has been the establishment of East Africa Device Assembly Kenya Limited (EADAK), a venture that reflects our commitment to digital inclusion and economic empowerment in the region. Incorporated in August 2023, EADAK is a consortium of telecommunications partners, with Safaricom PLC as a strategic investor, focused on advancing digital penetration by providing affordable smart devices to millions of people across Africa.
We have partnered with key humanitarian organisations to deliver critical support to vulnerable communities. At the heart of these initiatives is our commitment to leverage digital transformation as a catalyst for societal change and driving inclusive growth. This means that we are utilising digital technology to streamline service delivery and enhance accessibility. By harnessing digital platforms, we are not only improving the efficiency of aid distribution but also empowering young refugees and providing digital financial services to displaced populations.
