Safaricom 2023 Sustainable Business Report

21 OUR STAKEHOLDERS KPI SUMMARY OUR MATERIAL TOPICS OUR BUSINESS PATHWAY TO A PURPOSE-LED TECHNOLOGY COMPANY SDG CONTRIBUTION TO EACH MATERIAL MATTER OUR SUSTAINABLE BUSINESS STRATEGY The 2030 Agenda for Sustainable Development, launched in 2015, provides a global blueprint for dignity, peace and prosperity for people and the planet, now and in the future. Since 2016, Safaricom has worked to translate this shared vision into our sustainable business strategy Rather than adopt a ‘one size fits all’ approach, we prioritised certain SDGs most relevant to our business and where we felt we could have the biggest impact. Since 2018, we have incorporated our priority SDGs into our performance objectives, both as a company and on an individual employee level. Each division is implementing projects or developing products and services in line with the SDGs. Reporting on targets related to the SDGs is now central to our ways of working, and we seek to empower all those with whom we work – employees, partners, and other stakeholders – to set their own. Safaricom management assumes the responsibility of implementing, monitoring and reporting on sustainability initiatives through seamless integration of the SDGs into the day-to-day operations and functional responsibilities of the business. The Board and management teams are further supported by a team of champions, who assist with the implementation, monitoring and reporting of SDG-related initiatives in each of the squads and teams within our newly implemented agile working structure. The four transformational pillars of our corporate strategy support our efforts to embed the SDGs into our everyday business activities, priorities and plans. The following table illustrates this by mapping the SDGs against the strategic pillars and our material topics. OUR CONTRIBUTION TO THE UN SDG s Governance, business ethics and risk Regulatory environment Our platforms Environmental stewardship Innovation and partnerships