Safaricom 2023 Sustainable Business Report

16 OUR STAKEHOLDERS KPI SUMMARY OUR MATERIAL TOPICS OUR BUSINESS SAFARICOM SUSTAINABLE BUSINESS REPORT 2023 Our vision is to be a purpose-led technology company by 2025. Given our progress in select digital ecosystems in recent years, we have now shifted the focus of our third pillar to accelerating new growth areas by delivering a superior customer experience. TO BE A PURPOSE-LED TECHNOLOGY COMPANY A DIGITAL-FIRST, INSIGHTS-LED ORGANIZATION THAT ENABLES PLATFORMS AND ECOSYSTEM PARTNERSHIPS OUR CORPORATE STRATEGY UNPACKING THE TRANSFORMATIVE PILLARS OF OUR CORPORATE STRATEGY To strengthen the core, expand our existing data, voice product portfolio and manage the decline of traditional telco core revenue. Personalise offers for our customers and find new use cases for existing products under voice and data. Develop and digitise select areas such as health, education and agriculture. Expand M-PESA into a global payment platform, going beyond borders through M-PESA Africa and move into new areas under financial services such as wealth creation and insurance. Leverage our shared value partnerships within the context of national and local government priorities to further promote socio-economic inclusion and address development gaps in agriculture, economic empowerment, education and health through our Agile methodology which allows quick turnaround and development of new products and improvements. Drive economies of scale to offer our customers value for money across all products and services. Accelerate our cost optimisation journey to fuel new growth areas through smart procurement, digitisation and operating model transformation. DEEPEN CUSTOMER ENGAGEMENT & EXPERIENCE TRANSFORMATIVE PILLARS TRANSFORMATION GOAL VISION TALENT & ORGANISATION TRANSFORMING LIVES DATA AND ANALYTICS NETWORK AND IT M&A AND PARTNERSHIPS Strengthen the core Accelerate new growth areas To be a financial services provider Achieve cost leadership PURPOSE FOUNDATION ENABLERS OUR CORPORATE STRATEGY