Safaricom 2023 Sustainable Business Report

10 OUR STAKEHOLDERS KPI SUMMARY OUR MATERIAL TOPICS OUR BUSINESS SAFARICOM SUSTAINABLE BUSINESS REPORT 2023 These positive developments reflect our commitment to ensuring robust and effective governance, fostering diversity and enhancing our strategic capabilities. This inclusive, equitable Board helps us to conduct our oversight responsibilities by providing valuable guidance to management. We have remained true to our strategic focus as guided by our purpose to Transform Lives and our vision to become a purpose-led technology company by 2025. THE ROAD AHEAD As a business, we will continuously assess and adapt our strategies to further intensify Safaricom’s position as a trusted brand and align with evolving societal expectations and global sustainability goals, especially in becoming a net zero emitting company by 2050. In the short term, we will continue to focus on scaling technology solutions and executing our strategic goals. These include increasing 4G penetration, expanding connectivity for homes and enterprises and driving innovation in 5G and IoT. We will also continue to prioritise customer-centric initiatives, digital transformation and partnerships to enhance our offerings and deliver value to our customers. In the medium term, we intend to consolidate our position as a technology company and further diversify our revenue streams. This may involve expanding our financial services, credit offerings and insurance, particularly through M-PESA. Ethiopia will continue to be a key area of investment as we work towards achieving profitability and growth in this country. Other key focus areas include increasing digital talent and utilising big data analytics to drive business strategies and improve operational efficiency. Our long-term vision is to continue our transformation as a technology leader. Our aim is to be a preferred technology partner for Government, supporting its digitisation agenda as it seeks to be more efficient and responsive to citizens by democratising internet and fintech solutions. In addition, we aim to be a partner of choice for small and medium enterprises (SMEs) and other businesses. We will also explore opportunities for expansion into other geographic areas and seek strategic partnerships to accelerate growth in new areas. Additionally, the company will continue emphasising sustainability, responsible corporate citizenship and aligning our practices with the United Nations Sustainable Development Goals (UN SDGs). APPRECIATION I would like to thank my fellow Board members, our CEO, our employees, our business partners and other stakeholders for their commitment in ensuring our sustained success in FY23. Through their efforts, despite significant challenges in the global and domestic economic landscape, Safaricom has demonstrated resilience, navigated through headwinds and delivered exceptional outcomes.