In the year under review, we developed our purpose strategy – transforming lives– which incorporates our sustainability strategy and serves as the framework for all our actions. Underpinned by our brand values of simplicity, honesty and transparency, this framework is supported by our four pillars:
- Creating shared value: We are leveraging the power of connectivity and digital services to create inclusive business platforms and strengthen the resilience of economies throughout the entire value chain.
- Planet: We are committed to managing our impact on the environment and developing solutions to help our customers mitigate their environmental footprint. This means achieving net zero by 2050, building a circular economy and helping society to decarbonise.
- Operating responsibly: What we do matters, but so does how we work. Accordingly, we focus on ethics and Integrity; anti- bribery and corruption as well as human and digital rights for all.
- Our people and the world around us: We create a great place to work and harness the power of our brand and assets to connect Kenyans to opportunities, knowledge and the world. We also invest in communities through our Foundations.
