Table of Contents 1 112

2022 Sustainable Business Report

TABLE OF CONTENTS 2
OUR BUSINESS 4
Welcome to our sustainable business report 5
Safaricom at a glance 6
Message from our Chairman 7
Message from our CEO 10
Our accolades in FY22 15
Our corporate strategy 16
Our business model 17
Our purpose strategy 18
Our ESG targets 19
Our contribution to the UN SDGs 21
FY22 year in review 26
True Value assessment 30
TRUE EARNINGS 34
Our Material topics 36
GOVERNANCE, BUSINESS ETHICS & RISK 37
Maintaining a robust governance framework 37
Ensuring accountability and transparency 38
Operating in a dynamic risk environment 38
Training our people and our business partners on ethics 39
OUR REGULATORY ENVIRONMENT 41
An evolving regulatory environment 41
Cooperating with regulators 41
Overcoming challenges 43
OUR PLATFORMS 44
Improving our customers’ data experience 44
Looking forward 47
Increasing our service offerings 47
Promoting financial inclusion 48
Our DigiFarm platform 49
ENVIRONMENTAL STEWARDSHIP 51
Producing and consuming responsibly 51
Prioritising climate action 54
Expanding our use of clean energy 57
Digitising our environmental processes 59
INNOVATION AND PARTNERSHIPS 60
Embedding purpose 60
Partnering in health solutions 60
Partnering in education 61
Partnering in humanitarian aid 62
Partnering in IoT and ICT 62
Expanding our use of clean energy 57
OUR STAKEHOLDERS 64
CUSTOMERS 65
Consumer customers 65
Enterprise customers 67
SOCIETY 70
Understanding and responding to needs 70
Education 72
Health 74
Economic empowerment 75
Safaricom PLC initiatives 76
REGULATORS 80
Keeping pace with a changing environment 80
EMPLOYEES 82
Successfully transforming to Agile 82
Building value through Agile sprints 82
Nurturing Agile talent 83
Promoting diversity 83
Building women leaders 84
Equipping our people with skills 85
Engaging our employees 86
Key findings of the 2022 people survey 86
Embedding a culture of zero harm 88
Road safety 89
BUSINESS PARTNERS 92
Upholding our reputation and brand integrity 92
Suppliers 92
Dealers 95
Agents 96
SHAREHOLDERS 97
Profiling our shareholders 97
Building trust 97
Evaluating our ESG performance 98
MEDIA 99
Maintaining a positive working relationship 99
Increased media interest in sustainability 100
Leveraging electronic media 100
Spot it, Stop it! 77
Appendix 102
Environment 103
Social 104
Governance 109

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