2022 Sustainable Business Report

83 PARTNERING FOR GROWTH: TRANSFORMING LIVES | KPI SUMMARY OUR MATERIAL TOPICS OUR BUSINESS OUR STAKEHOLDERS NURTURING AGILE TALENT Our employees remain an integral part of our success and we continue to drive the Spirit of Safaricom while nurturing critical talent. We have anchored our people strategy on four key pillars: • Accelerate the delivery of diverse talent and future-ready skills. • Orchestrate an Agile and efficient operating model. • Foster the purpose and Spirit of Safaricom • Create a digital, personalised employee experience. We have also instituted various models for contribution-based careers, performance management, employment contracts and remuneration, as well as incentives. These four elements are aimed at supporting collaboration, flexibility, growth and craftsmanship as well as establishing a bias towards doers. All job profiles are linked to specific business KPIs. Each role has a mapped contribution level aligned with craft, people and mindset, business and customer. Every employee is assigned objective key results which align with the overall business mission. These are documented and reviewed through: • Regular weekly retrospect meetings • Monthly check-ins • Quarterly business reviews • 360 degree review sessions for agile teams • Bi-annual and annual reviews. To enhance engagement, we held 11 CEO town halls, 33 weekly staff webinars, four Leadership Forums and five Agile townhalls. We also held safety culture and performance reviews, as well as COVID-19 and wellbeing sessions across the organisation. We achieved a Digital Maturity Index (DMI) of 3.1 through our efforts in simplifying, automating and digitising our processes. The DMI describes the digital effectiveness of an organisation, together with how well digital contributes to an organisation’s performance. The highest point on the DMI is 5. Globally, advancing and leading organisations achieve a score of 4 and above. We have deployed initiatives to achieve this score. PROMOTING DIVERSITY We are an equal opportunity employer, actively recruiting talent from diverse backgrounds to ensure a workforce reflective of the communities we serve. We strive to create a work environment where employees are empowered to thrive and grow regardless of gender, disability, race, age, or any other dimension of equality. While we maintained gender representation overall, at senior leadership, female representation declined by 1%. This was attributable to the creation of a new division with a male chief. We achieved our training hours and investment targets, with the result that the training index (percentage of staff who attended training during the year) increased by 4%. In a further drive to promote diversity, we onboarded 33 PwD interns from the IT Bridge Academy which trains young people with disabilities in information technology. We waived their degree requirements and upskilled them with digital skills. This was the first group of the talent pipeline from a consortium of partners led by Sight Savers who have been our partners for the last three years and who have supported us in raising awareness particularly, in empowering our line managers on disability etiquette and how to lead inclusive teams. We also trained over 100 retail franchise employees on sign language to remove communication barriers for our deaf colleagues and customers. The training involved a structured basic sign language module with content relevant for day-to-day communication aligned with business operations. In addition, we ensured communication within Safaricom was inclusive by providing captions during online meetings and having sign language interpreters during all in-person meetings. As indicated in the table on the following page, we are well on track to achieving our target of 5% PwDs in the workplace by 2025. We continued to provide assistive technologies and devices to support our staff with disabilities. In line with this inclusive approach, we also distributed about 2 000 white canes across the country. To support PwDs further, we partnered with the Malaika Awards and Safaricom Foundation to host a forum where PwDs showcased their talents in various economic fields and the winners were given spot awards to boost their economic status.

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