2022 Sustainable Business Report

79 PARTNERING FOR GROWTH: TRANSFORMING LIVES | KPI SUMMARY OUR MATERIAL TOPICS OUR BUSINESS OUR STAKEHOLDERS PAMOJA TUUNGANE The Pamoja Tuungane campaign aims to complement the Government of Kenya’s initiatives in tackling famine by providing emergency food relief to Isiolo, Samburu, Marsabit and Turkana Counties – all areas which have been hard hit by famine. The campaign will be carried out in partnership with companies such as Naivas, KCB, Royal Media, Nation Media, Radio Africa and Media max. Safaricom has set aside KSh 100 million for relief food to kickstart the campaign. Safaricom is rallying Kenyans to donate their Bonga points or cash to support communities in affected areas. All the donated funds will be shared as food to the communities in need through the State Department of Social Protection. External auditors Ernst & Young will ensure that all funds donated are used for the purpose intended. The campaign is available to: • Safaricom network subscribers who are enrolled onto the Safaricom Bonga Loyalty Programme for Bonga points donations; • Safaricom subscribers who would like to donate cash; and • Subscribers from other networks who can contribute directly to the Paybill 444777#. FUTURE FOCUS • Launch the Pamoja Tuungane initiative to provide a vehicle through which Kenyans can support others in drought affected areas. • Reach two million Kenyans across education, health, and economic empowerment thematic areas. • Train over 50 000 youth (cumulative) under the auspices of the Wezesha Generation Programme by 2023. • Under the SFS initiative, link Vocational Training Centres (VTC) with industry to enable better placement of trainees and refresh the training course for VTCs first initiated in 2020.