2022 Sustainable Business Report

71 PARTNERING FOR GROWTH: TRANSFORMING LIVES | KPI SUMMARY OUR MATERIAL TOPICS OUR BUSINESS OUR STAKEHOLDERS SAFARICOM AND M-PESA FOUNDATIONS SPEND TABLE FY19 FY20 FY21 FY22 Spend Lives Spend Lives Spend Lives Spend Lives Health 27% 88 246 40% 250 000 22% 602018 9% 1 163 281 Education 52% 51 413 52% 106 208 65% 1 669 058 85% 146 872 Economic empowerment 14% 5 415 5% 679 165 3% 109 000 6% 14 571 Disaster response 2% 5 000 1% 57 128 9% 199 353 - - Environment 0% 5 000 2% - 1% 47 226 1% 10 000 Note: The figure for disaster response in FY22 has not been included as it was not covered in the reporting period. #MyLittleBigThing Inspired by Nobel laureate, the late Wangari Maathai’s ‘Little Thing’ of planting trees, #MyLittleBigThing is an initiative by MK-Africa, a woman-owned SME based in Nairobi, Kenya. MK-Africa trains, mentors, and supports young people through #MyLittleBigThing’s partnerships with Safaricom, the Cambridge Institute for Sustainability Leadership, PKF, South African Airways, and Crew 2030, innovating and establishing social enterprises based on the SDGs and sustainable business practices. Safaricom has invested approximately KSh 3 million in #MyLittleBigThing since 2017, further championing the SDG agenda. The partnership has contributed to the development of innovative ideas around the relevant SDGs and the setting up of SDG clubs in Kenyatta University, Jomo Kenyatta University of Agriculture and Technology, University of Nairobi, Moi University, Catholic University of Eastern Africa, Jaramogi Oginga Odinga University and University of Eldoret. In 2021, #MyLittleBigThing held a competition, the winner of which was Pine Kazi, an eco-friendly Kenyan fashion company established in 2019 with an aim of making the fashion industry greener. Pine Kazi recycles pineapple post-harvest waste into a sustainable pineapple textile which is further used to craft a range of eco-friendly fashion products like shoes and bags.