2022 Sustainable Business Report

63 PARTNERING FOR GROWTH: TRANSFORMING LIVES | KPI SUMMARY OUR STAKEHOLDERS OUR BUSINESS OUR MATERIAL TOPICS Ajua • Africa’s first Integrated Customer Experience company. • Over 17 million consumers have interacted with the Ajua platform which has expanded beyond Kenya into Nigeria. Eneza • Shupavu291, a revision tool for learners in primary and secondary schools across Kenya. • 10 million + lifetime users across Kenya, Ghana, Rwanda and Cote D’Ivoire. • 23% of students show an improvement in academic performance after learning with Eneza for nine months. iProcure • Provides access to quality, affordable inputs for smallholder farmers as well as business intelligence and data-driven stock management across different supply chains for manufacturers and agro-vets. • KSh 1 billion raised since initial investment from Safaricom Spark Fund. Sendy • Logistics provider has raised KSh 2.3 billion since the Safaricom Spark Fund’s initial investment. • Expanded beyond Kenya to Cote D’Ivoire, Nigeria, Uganda and other African countries. Soko Fresh • Provides access to cold chain infrastructure that extends the shelf life of produce for DigiFarm farmers. • Works with DigiFarm to accelerate the aggregation pillar across different horticultural value chains. FUTURE FOCUS • Establish a research and innovation team under the Digital IT department to create structures, develop and incubate the next big products, services and solutions. This team will also be responsible for developing a framework for collaboration with various partners including Government, higher learning institutions and technology companies. • Increase the number of connected schools in the Last Mile Connectivity Project from 88 to more than 200. • Develop further strategic partnerships in the areas of social protection, the circular economy, as well as disaster response and preparedness. • Scale Byon8 to transform more lives. • Work on leveraging M-PESA as the main payment model for shared value products and impact 500 000 lives through these products. • Target year-on-year growth of 130% in ICT. • Reach two million customers on the digital hub, with 5% conversion to sales following visits. • Ensure that our enterprise business is fully automated from order to care. • Become the one-stop shop for enterprise- to-enterprise (E2E) solutions in technology, financial services and connectivity for SMEs, driving two million visitors to our SME platforms with a 5% conversion rate. • Scale IoT and initiate a further five E2E IoT solutions. • Continue to offer enterprise customers real- time monitoring of services and following final testing an enhanced billing service will also be offered, together with an improved self-service portal. SPARK FUND Safaricom Spark venture fund invests in and supports late-seed, early- growth stage Kenyan companies. These include Ajua, Eneza, iProcure, Sendy and SokoFresh.

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