2022 Sustainable Business Report
62 | SAFARICOM SUSTAINABLE BUSINESS REPORT 2022 KPI SUMMARY OUR STAKEHOLDERS OUR BUSINESS OUR MATERIAL TOPICS PARTNERING IN HUMANITARIAN AID We leveraged our shared value partnerships to deliver products and initiatives that were geared towards supporting social protection programmes and mitigating disasters: • In partnership with the Kenya Red Cross , we sent out over 9.7 million messages to alert citizens in various counties on heavy rainfall, indicating where to access assistance. • We partnered with World Vision to enable fundraising of their Angaza programme which supports children and families in the Salgaa community through Bonga points. • Under our strategic partnership with UNICEF , we have cross-pollinated various initiatives. The partnership aims to bring together UNICEF’s technical expertise and advocacy work with Safaricom’s range of products, services and its ability to communicate with large audiences. Specifically, the partnership aims to: - Ensure children receive access to quality education - Protect children, especially the poorest and most marginalised from violence and abuse. (See page 75 of this report for further details). - Help children and families receive assistance during emergencies such as droughts, floods and disease outbreaks. In addition, by leveraging Safaricom’s technological capability to reach many people, the partnership sent out 849 698 SMSes reaching over 88 000 young people. The SMSes covered topics like climate change, school connectivity, health insurance, social protection and violence against children. PARTNERING IN IOT AND ICT Our aim is to become the leading IoT and ICT solutions provider in Kenya. Creating a dedicated IoT and ICT tribe with two commercial lead roles for IoT and ICT is helping us build the right organisation and drive transformation from product sales to insight-led solutions. In terms of IoT, we developed four enterprise-to-enterprise (E2E) solutions for telematics, water and cold chains through various partnerships. For ICT, we successfully recruited four global security partners and closed agreements with key global partners for Cloud (Amazon Web Services, Google, Microsoft, Huawei). OUR PARTNERSHIP ECOSYSTEM STRATEGIC PARTNERS & IMPACT ENERGY ENTREPRENEURSHIP INCLUSION Kenya Power • Lease of poles for fibre optic cables. • More than 57 000 homes and 200 business buildings passed. M-Gas • Local LPG distributor, M-Gas leverages NB-IoT (Narrow Band Internet of Things) connectivity and the M-PESA service to enable pay-as-you-go cooking. • 10 depots serving 185 000 low-income households in Nairobi and its environs. Amazon Web Services (AWS) • 20 enterprise customers currently on AWS. • DigiFarm eMarketplace, a one-stop-shop that enables farmers to sign-up and sell their produce in a frictionless manner using their mobile phones, tablets or computers. Google • Providing digital services that empower a connected society. • Lipa Mdogo Mdogo has over half a million customers and has loaned approximately KSh 3.5 billion. • In the reporting period, 60% of our customers upgraded from 2G devices. Microsoft • Partnership provides clients with the most popular enterprise solutions, including cloud-based options that enable efficient and reliable business operations. Meta • Meta (formerly Facebook) is part of the Lipa Mdogo service which aims to promote the uptake of smartphones in the low-income market segment. • Meta shared user experience insights that led to the development and marketing of data packages which in turn facilitated a 22% month-on-month growth during the reporting period.
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