2022 Sustainable Business Report

22 | SAFARICOM SUSTAINABLE BUSINESS REPORT 2022 KPI SUMMARY OUR STAKEHOLDERS OUR MATERIAL TOPICS OUR BUSINESS KEY UN SDG TARGETS: 9.1 Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human wellbeing, with a focus on affordable and equitable access for all. 9.C Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020. KEY UN SDG TARGETS: 10.2 By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status. 10.4 Adopt policies, especially fiscal, wage and social protection policies, and progressively achieve greater equality. 10.C By 2030, reduce to less than 3 per cent the transaction costs of migrant remittances and eliminate remittance corridors with costs higher than 5 per cent. SDG 10: Reduce Inequality: Reduce inequality within and among countries. SDG 9: Industry, Innovation and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialisa- tion and foster innovation. OUR CONTRIBUTION Deliver connectivity and innovative products and services that will provide unmatched solutions to meet the needs of Kenyans. • Hosted four innovation hackathons to foster a culture of innovation and experimentation. • Introduced free tariff for interaction between M-PESA and banks. • Accelerated investments in digital content such as gaming, education and music which can be accessed through the My Safaricom app, engaging 760 000 customers. • Upgraded a total of 1 100 and 1 000 4G and 3G sites respectively and rolled out 495 new sites to provide our customers with a better network experience. • Our IoT connections enabled companies to better to manage heir assets and productivity, thereby increasing their profitability and hence their sustainability • Through our cloud services, assisted businesses to lower their CAPEX investments by providing an affordable OPEX model where they can store their data and manage their business applications in the Cloud. • M-PESA mini apps provide a platform for third party service providers to offer their products and services directly on the M-PESA app thereby simplifying the customer’s lifestyle – currently 36 mini apps with an average of 400 000 monthly users. • Developed the M-PESA super app to cater for subscriber digital lifestyles and empower businesses through the mini apps programme (described above): 5.3 million consumer app downloads (over 25% month active, 2.7 million 30-day active users with 1.1 million transacting) and 462 thousand business app downloads. OUR CONTRIBUTION Reduce inequalities by enabling equal access to opportunities to everyone, especially vulnerable groups, leveraging Safaricom leadership, network, solutions and technology. • Developed Halal Pesa, a shari'ah-compliant digital product for savings and credit to promote inclusion of the unserved market – over two million opt-ins. • Trained over 100 employees on sign language to remove communication barriers for our deaf colleagues and customers. • Distributed 2 000 white canes across the country. • Partnered with Sight Savers to raise awareness on disability inclusion in the workplace through the training of 400 Safaricom line managers. • Through our partnership with Kenya Union of the Blind and AYUDH Kenya (a non-profit international youth movement), continued to register visually impaired people – over 13 000 in FY22 – using the USSD code *678#. • Under our Lipa Mdogo Mdogo initiative, offered affordable smartphones in instalments for as little as KSh 20 daily, with 600 000 customers benefiting (cumulative total as at FY22). • Achieved a 50:50 gender balance of all employees, 35% of senior management and 22% of our Technology Division. • Women in Technology (WIT) programmes continue to help the next generation of students and youth to onboard, build and retain women in STEM careers.

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