2022 Sustainable Business Report

16 | SAFARICOM SUSTAINABLE BUSINESS REPORT 2022 KPI SUMMARY OUR STAKEHOLDERS OUR MATERIAL TOPICS OUR BUSINESS OUR PURPOSE STRATEGY In the year under review, we developed our purpose strategy – transforming lives– which incorporates our sustainability strategy and serves as the framework for all our actions. Underpinned by our brand values of simplicity, honesty and transparency, this framework is supported by our four pillars: • Creating shared value: We are leveraging the power of connectivity and digital services to create inclusive business platforms and strengthen the resilience of economies throughout the entire value chain. • Planet: We are committed to managing our impact on the environment and developing solutions to help our customers mitigate their environmental footprint. This means achieving net zero by 2050, building a circular economy and helping society to decarbonise. • Operating responsibly: What we do matters, but so does how we work. Accordingly, we focus on ethics and Integrity; anti- bribery and corruption as well as human and digital rights for all. • Our people and the world around us: We create a great place to work and harness the power of our brand and assets to connect Kenyans to opportunities, knowledge and the world. We also invest in communities through our Foundations. Transforming lives PURPOSE VISION TRANSFORMATION GOAL TRANSFORMATIVE PILLARS AREAS OF TRANSFORMATION OUR PRINCIPLES To be a purpose-led Technology Company Growth Education SMEs Purpose Before Profit | Building Capabilities | SDG as a Framework Youth & Women Platforms Shared Value We invest in innovative technology, develop relevant products & services that address societal challenges Responsible Business We uphold ethics, integrity and transparency in our operations Planet We are committed to our impact on the environment and developing solutions to help our customers mitigate their environmental footprint Our People & the World around us We are committed to: - Building a future fit talent & Agile organisation - Creating a diverse & inclusive ecosystem