2022 Sustainable Business Report

14 | SAFARICOM SUSTAINABLE BUSINESS REPORT 2022 KPI SUMMARY OUR STAKEHOLDERS OUR MATERIAL TOPICS OUR BUSINESS Transforming lives OUR CORPORATE STRATEGY Our strategic focus in FY22 was to establish a Customer Obsessed, digital first organisation – delivering double digit growth – by the end of FY22, in order to be a purpose-led technology company by the end of 2025. Given our progress in select digital ecosystems, we have now shifted the focus of our third pillar to accelerating new growth areas, delivering superior customer experience. UNPACKING THE TRANSFORMATIVE PILLARS OF OUR CORPORATE STRATEGY STRENGTHEN THE CORE To strengthen the core, expand our existing data and voice product portfolio and manage the decline of traditional telco core revenue. Personalise offers for our customers and find new use cases for existing products under voice and data. BE A FINANCIAL SERVICES PROVIDER Develop and digitise select areas such as health, education and agriculture. Expand M-PESA into a global payment platform, going beyond borders through M-PESA Africa and move into new areas under financial services such as wealth creation and insurance. ACCELERATE NEW GROWTH AREAS Leverage our shared value partnerships within the context of national and local government priorities to further promote socio- economic inclusion and address development gaps in agriculture, economic empowerment, education and health through our Agile methodology which allows quick turnaround and development of new products and improvements. ACHIEVE COST LEADERSHIP Drive economies of scale to offer our customers value for money across all products and services. Accelerate our cost optimisation journey to fuel new growth areas through smart procurement, digitisation and operating model transformation. PURPOSE VISION TRANSFORMATION GOAL TRANSFORMATIVE PILLARS FOUNDATIONAL ENABLERS To be a purpose-led Technology Company A digital-first, insights-led organisation that enables platforms and ecosystem partnerships Deepen Customer Engagement and Experience Data and Analytics Network and IT Talent and Organisation M&A and Partnerships Strengthen the core Accelerate new growth areas To be a financial services provider Achieve cost leadership