2022 Sustainable Business Report

108 | SAFARICOM SUSTAINABLE BUSINESS REPORT 2022 OUR STAKEHOLDERS OUR MATERIAL TOPICS OUR BUSINESS KPI SUMMARY BUSINESS PARTNERS TOTAL SUPPLIERS AND SPEND FY19 FY20 FY21 FY22 Number of suppliers 1 138 1 095 839 799 Total spend (KSh million) 84 829 86 696 92 827 94 698 SPEND BY SUPPLIER CATEGORY FY19 FY20 FY21 FY22 Spend with foreign suppliers (KSh million) 28 3110 22 226 36 173 36 289 Spend with local suppliers (KSh million) 56 519 64 470 56 654 58 408 NUMBER OF SUPPLIERS FY19 FY20 FY21 FY22 Number of foreign suppliers 182 (16%) 197 (18%) 191 (23%) 186 (23%) Number of local suppliers 956 (84%) 898 (82%) 648 (77%) 613 (77%) SUPPLIER PERFORMANCE EVALUATION COVERAGE FY19 FY20 FY21 FY22 Supplier performance evaluations score (%) 80% 82.61 86 88.87 Number of evaluations performed 605 1 025 1 493 1 594 OUR DEALER NETWORK FY19 FY20 FY21 FY22 No. of active dealers 433 440 435 435 No. of dealer relationship managers 6 6 6 6 No. of area sale managers/ active sales managers 40 42 42 42 MOBILITY SCHEME (CUMULATIVE NO. OF BIKES) FY19 FY20 FY21 FY22 1 978 2 465 2 633 2 515 OUR M-PESA AGENTS FY19 FY20 FY21 FY22 No. of M-PESA agents 167 083 173 259 247 869 262 000 MEDIA STORIES IN THE MEDIA FY22 Media type M-PESA Foun- dation Safaricom Foundation / Ndoto Zetu Sustainable Business Report Print 24 46 22 TV 45 101 55 Radio 95 257 94 Online 43 114 80 Total number 204 518 251 PR value (KSh) 171 674 490 567 007 330 270 088 495 WEBSITE PERFORMANCE FY20 FY21 FY22 Total users 524 544 783 134 4 167 205 Sessions 714 511 1 106 644 6 620 309 Bounce rate* 27.59% 23.04% 24.18% Avg. session duration 1 min 28 sec 1 min 29 sec 1 min 39 sec Page views 1 183 813 2 2 133 177 11 335 918 Avg. page load time 12.71 11.39 14.25 sec Clicks 434 000 490 000 5 822 375 Impression 3 710 000 4 990 000 66 053764 Avg. website position** 11.9 9.1 11.4 *The percentage of all sessions on the site in which users viewed only a single page and triggered only a single request to the analytics server **The average ranking of a website URL for the query/ queries