Safaricom - 2021 Sustainable Business Report
98 SAFARICOM SUSTAINABLE BUSINESS REPORT 2021 / STANDING TOGETHER: GOING BEYOND / OUR MATERIAL TOPICS / OUR STAKEHOLDERS //// KPI SUMMARY BUSINESS PARTNERS (CONTINUED) Category KPIs monitored FY18 FY19 FY20 FY21 Our dealer network Number of active dealers 400 433 440 435 Number of dealer relationship managers 6 6 6 6 Number of area sale managers/ active sales managers 37 40 42 42 Mobility scheme (cumulative number of bikes) 2 229 1 978 2 465 2 633 Category KPIs monitored FY18 FY19 FY20 FY21 M-PESA agents Number of M-PESA agents 156 000 167 083 173 259 247 869 Category KPIs monitored FY18 FY19 FY20 FY21 Engagement with our agents Number of bi-annual principal forums 28 11 6 Agent attendance 1 980 2 200 1 872 SHAREHOLDERS Category KPIs monitored FY18 FY19 FY20 FY21 Breakdown of shareholders Vodacom 35% 35% 35% 35% Vodafone 5% 5% 5% 5% Government of Kenya 35% 35% 35% 35% Free float 25% 25% 25% 25% Category KPIs monitored FY18 FY19 FY20 FY21 Proportion of ‘free float’ shareholders (%) by category Foreign corporate 48.4 45.1 44.7 45.6 Local corporate 35.6 39 39.7 39.4 Local individual 15.5 15.5 15.3 14.6 Foreign individual 0.4 0.4 0.4 0.4
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