Safaricom - 2021 Sustainable Business Report

79 SAFARICOM SUSTAINABLE BUSINESS REPORT 2021 / STANDING TOGETHER: GOING BEYOND / OUR MATERIAL TOPICS //// OUR STAKEHOLDERS / KPI SUMMARY OUR CULTURE: THE SPIRIT OF SAFARICOM Culture plays an important role in shaping the behaviour and attitudes of our employees and thereby, overall success. We are committed to ensuring all our employees live the purpose and Spirit of Safaricom by role modelling the spirit elements of Customer Obsession, Purpose, Innovation and Collaboration. We have aligned the Spirit of Safaricom as a key enabler to the Safaricom five-year strategy and in FY21 we rolled out the Spirit through a three-phased approach: Make It Clear/Known, Make It Real and Happen, and Make It Stick. HEALTH, SAFETY AND WELLBEING (HSW) We take our responsibility to maintain a safe working environment for staff and our business partners seriously. Road safety remains an area of focus and we continued with our road safety awareness campaigns, a three- card penalty system and ‘Tea with the CHRO’ (Chief Human Resources Officer) initiative for journey management offenders. Our entire fleet of 458 fleet vehicles is currently fitted with telematics which enables better monitoring of driver behaviour and adherence to our road safety related Absolute Rules. Regrettably, we had three incidents of fatalities involving third parties as follows: one pedestrian fatality, one fatality involving a boda boda (motorcycle taxi) rider and one fatality due to fall from height. In response we have committed to conduct a national sensitisation campaign on road safety targeting boda boda riders. We were pleased to note a reduction in the number of lost time injuries and incidents overall. Our HSW Annual Plan is focused on inculcating a zero-harm culture including: • Enabling increased reporting through institutionalising daily direction setting meetings amongst suppliers • Holding safety moments in all operational meetings • Supporting no-fault reporting and assuring confidentiality • Providing rapid and useful feedback on reports • Enhancing channels of reporting to ease the process. To enhance contractor safety, we have classified our suppliers and contractors into safety tiers. Currently we use 119 tier 1 suppliers who are classified as high risk because of the nature of the work they do, including driving, any work at heights (installation of towers), power installations and street and underground trenching fibre operations. We are alert to the possibility of standards not being cascaded down to subcontractors. We continue to work with our contractors to ensure they understand, and comply with the health and safety standards we expect from them and their subcontractors. We use our quarterly engagements with suppliers and the annual supplier forum to address these issues and have offered further training and support. PROMOTING THE SPIRIT OF SAFARICOM IN FY21 FOUR SPIRIT BELIEFS FOUR SPIRIT BEHAVIOURS Drive We create the future Trust We earn customer loyalty Curiosity We experiment and learn fast Belong We get it done together 53 employee webinars held on various employee engagement focus areas and 289 participants per session on average Monthly customer story day ritual focusing on Customer Obsession 6 staff challenges on Yammer, to bring fun to the workplace 4 quarterly leadership forums 3 quarterly Spirit storytelling sessions held on the spirit elements of Purpose and Collaboration Customer Obsession internal innovation hackathon Safaricom@20 celebrations 586 participants in the quarterly and annual heroes’ event 5 individual heroes and 10 teams celebrated in the annual heroes event