Safaricom - 2021 Sustainable Business Report

61 SAFARICOM SUSTAINABLE BUSINESS REPORT 2021 We define our stakeholders as people, communities or organisations who are actively involved in our business, could influence our business outcomes in any way or who may be impacted by the activities related to our business. Our stakeholders include our customers, Kenyan society as a whole, our employees, regulators, business partners, shareholders and the media. We engage with our stakeholders in a spirit of mutual trust and respect through both informal and formal channels. Transparency and honesty are the driving force of all our interactions and we tailor our engagement processes to align with their different needs and priorities. Their insights, ideas and opinions are invaluable as we work to transform lives. IN THIS SECTION Customers 62/ Society 67/ Employees 73/ Regulators 81/ Business partners 83/ Shareholders 87/ Media 88/ / STANDING TOGETHER: GO ING BEYOND / OUR MATERIAL TOPICS //// OUR STAKEHOLDERS / KPI SUMMARY