Safaricom - 2021 Sustainable Business Report

47 SAFARICOM SUSTAINABLE BUSINESS REPORT 2021 / STANDING TOGETHER: GOING BEYOND //// OUR MATERIAL TOPICS / OUR STAKEHOLDERS / KPI SUMMARY INTEGRATING EASILY WITH M-PESA THROUGH THE DARAJA API DEVELOPER PORTAL In August 2017, Safaricom released a feature-rich M-PESA Application Programming Interface (API) portal to businesses in the country. Known as Daraja, the portal enables businesses to integrate easily with M-PESA, drastically cutting down the more than 60 days it previously took businesses to link to M-PESA. Daraja has enabled businesses to seamlessly integrate both Lipa Na M-PESA Buy Goods and PayBill payments into mobile phone applications, websites, point of sale terminals and other business solutions. ENHANCING THE M-PESA PLATFORM We also made the following enhancements to the platform in FY21: • We introduced M-PESA on USSD (*344#) as an alternative channel for accessing M-PESA services and partner payments. This new channel gives us the ability to innovate and add new products, especially for customers who have feature phones. In addition to the core M-PESA services such as send money, Paybill, buy goods and services, loans and savings, as well as Pochi la Biashara, the channel is packaged with a new revamped Hakikisha which is a mandatory step where a customer has the ability to cancel an erroneous transaction or confirm a valid transaction. Other features include partner payments where customers are redirected to make payments to partner accounts. Customers are now able to access their bank; make county, government and premium payments; pay for their transport tickets and parking etc. • The M-PESA R6 hardware refresh we conducted in January 2020 paved the way for a successful Release 6 Cutover in July 2020. Benefits for our customers include new business features e.g. standing orders, Fuliza (300 transactions per second), automatic bank reconciliation, transaction event processing to give real-time transaction notifications to third parties. An additional benefit is for enterprise customers is increased data insights for Customer Value Management (CVM) analytics. PORTAL PERFORMANCE TOWARDS INCREASED DIGITISATION Digitalisation can help reduce costs, standardise and automate business processes, reduce the reliance on manpower and minimise cash handling. The latter became extremely important during the COVID-19 pandemic. In FY21, we achieved the following forms of digitalisation. Total developer accounts Growth in value collected by KFS. New Accounts Business tills Acquired through self-onboarding Vehicles using the Kenya Ferry Services (KFS) now pay via M-PESA Lipa Na M-PESA application process is now online for enterprise customers National government organisations now on M-PESA E-citizen digitalised workflows Disbursed to beneficiaries across the country during the pandemic. Coordination of the COVID-19 Fund to ensure digital disbursement to beneficiaries. Counties digitalised Counties with revenue systems Total production apps Developers with apps Highly active developers (+50 tph) Average active developers Number of APIs published 41 367 100% 30.4% 25k 569 300 KSh 12 b 47 24 4 489 23 141 179 2 600 11 OUT OF 5000