Safaricom - 2020 Sustainable Business Report

63 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS OUR STAKEHOLDERS CONCLUDING REMARKS Society We consider our society to be, first and foremost, the Kenyan people, and then the broader regional and global community within which we operate. We take pride in being a responsible corporate citizen and productive member of Kenyan society. We remain committed to working closely with Kenyans to be a respected and empowering contributor to the social and economic development of the country. We acknowledge that the society that surrounds us is an integral part of who we are and what enables our success, providing us with a conducive operating environment, social licence to operate and a market for our products and services. Safaricom and M-PESA Foundations Part of our work to transform lives throughout Kenyan society takes place through investment by the Safaricom and M-PESA Foundations. The Safaricom Foundation 2018-2021 strategy is focused on building a stable and inclusive society. The three pillars of the strategy are health, education and empowerment. These pillars are further split into the following programme areas: maternal and child health, non-communicable diseases, technical and vocational training, improving learning outcomes and youth economic empowerment. Since its inception in 2010, the M-PESA Foundation has been keen to partner with Kenyans on large-scale, long-term, highly impactful social projects. Safaricom Foundation focus areas and beneficiaries FY20 FY19 FY18 FY17 spend* lives** spend lives spend lives spend lives Health 40% 367 641 27% 88 246 24% 245 507 21% 140 768 Education 52% 106 208 52% 51 413 28% 46 076 33% 43 622 Economic empowerment 5% 14 555 14% 5 415 36% - 38% - Disaster response - 495 2% 5 000 1.3% 300 3% 1 500 Environment 2% - 0% 5 000 2% 72 500 0% 65 350 Water 1% 2 500 6% 30 439 9% 64 150 5% 47 000 * Percentage of total spend ** Number of lives transformed • Personal Protective Equipment distributed to 5 300 frontline health workers in 13 counties • Donated 300 4G capable phones for learners through Dignitas • Donated 6 water tanks, water kiosks and handwashing points benefiting 27 250 • Airtime for study bundles worth KSh 525 00 donated to 350 learners • 1 500 food packs with items worth KSh 2 000 distributed to low income households • Sanitization spray booths erected in 4 counties, benefiting 150 000 Supporting society through COVID-19 The role that we play in society is part of our DNA. We remain committed to ensuring inclusive and equitable quality education and to promoting the life-long educational opportunities for all Kenyans through our foundations and our products and services. We continue to create opportunities for work for our youth, increasing the number of woman in our technology division and through skills development with a focus on digital skills.