Safaricom - 2020 Sustainable Business Report
55 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS OUR STAKEHOLDERS CONCLUDING REMARKS Our Technology for Development (T4D) unit designs, co- creates and develops products and services that deliver social impact in health, education, agriculture, and other areas aligned to the SDGs. The team uncovers new opportunities and unmet needs, then incubates relevant products and services and scales them through the relevant business units. Besides extending our existing portfolio, such as One Health, Fafanuka and M Salama, we evolved the following products and services during the year: Technology for development Health: Safiri Smart Agriculture: Bima Pima Safiri Smart is a disease surveillance and awareness platform on global outbreaks and epidemics. The service monitors outbreaks and epidemics and sends SMS alerts to travellers informing them of any outbreaks in the country they are visiting, along with the preventative steps they can take to avoid infection. The service which is a partnership with Korea Telcom (KT), had more than 292 000 users at the close of the period under review. Bima Pima is a commoditised micro-insurance product for farmers that allows them to purchase seasonal cover for each stage of the farming life cycle. The service has more than 10 000 users. • We will continue to develop and evolve our data analytics models and tools to drive smarter business decisions and actions. • We will continue to explore opportunities for partnerships, mergers and acquisitions to win in select digital ecosystems. • We intend to finalise partnerships with Microsoft Azure and Google Cloud to enhance our cloud computing services and solutions. • We intend to grow Safiri Smart to at least 300 000 users and start providing regional and local (in country) alerts and advice. • We intend to extend our Bima Pima insurance offering to 100 000 users during FY21. • We intend to expand our financial services offering into the region. • We intend to enter into partnerships with content providers to supply content to residential fibre customers. Looking ahead FY20 FY19 Customers* (million) 20.8 10.7 Value disbursed* (KSh bn) 245 29 Transactions (millions) 392.9 46.4 * Cumulative customers who have used the service since launch No expiry offer for our mobile data customers During the year, we introduced a no expiry data bundle for our mobile data customers, which is a first of its kind in mobile industry. This was part of our brand refresh and renewed commitment to our customers to be Simple. Transparent. Honest. FOR YOU. The proposition, called NEO, is a no-expiry resources plan that gives customers the freedom to purchase talk time and data bundles of any amount that will not expire, for amounts starting from as little as a single shilling. Customers can view how many megabytes of data, minutes of airtime and SMS units they will receive before completing the transaction. Customers purchasing the new Call and SMS plans receive an additional 50 per cent of talk time with every purchase – enabling them to ‘talk more, for less’.
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