Safaricom - 2020 Sustainable Business Report

SAFARICOM 2020 | SUSTAINABLE BUSINESS REPORT 20 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS OUR STAKEHOLDERS CONCLUDING REMARKS Our corporate strategy Customer first We are progressively providing a seamless, frictionless and personalised digital experience to our customers. Relevant products We are developing a deep insight of our customers’ needs, wants and behaviours and providing propositions to lead in chosen segments. Operational excellence It is not just about providing the bare minimum in voice, messaging and data services; it is about investing in enablers that allow our customers to stay connected to each other and to the world around them. The three pillars of our corporate strategy The three pillars of our corporate strategy also support our efforts related to the SDGs. The following table illustrates this by mapping the SDGs against the three pillars of our corporate strategy and each of our material topics. Customer first Governance, business ethics, risk and regulation Our network Environmental stewardship Innovation Relevant products Operational excellence