Safaricom - 2020 Sustainable Business Report

SAFARICOM 2020 | SUSTAINABLE BUSINESS REPORT 18 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS OUR STAKEHOLDERS CONCLUDING REMARKS Safaricom at a glance Our vision A purpose-led technology company Year founded 2000 Permanent employees 4 515 Fibre optic footprint 9 000 kilometers 35.6m Customers 5 314 Network sites Headquarters Nairobi Market share 64.5% (% subscribers) 173 259 M-PESA agents Annual revenue 262.6 (KSh billion) Quoted as per cent of population 96% (2G coverage) 94% (3G coverage) 77% ( 4G coverage) Our culture Purpose BELIEF-DRIVE. Behaviour: We create the future. Purpose driven. Transforming lives. Customer obsession BELIEF-TRUST. Behaviour: We earn customer loyalty. Simple. Transparent. Honest. We will safeguard you. Collaboration BELIEF-BELONG. Behaviour: We get it done, together. We treat you like family. We will be your life companion. Innovation BELIEF-CURIOSITY. Behaviour: We experiment and learn fast. Innovative, digital solutions provider. Our purpose Transforming Lives Our brand promise Simple. Transparent. Honest. FOR YOU. Our new culture pillars: The spirit of Safaricom